MINISO raises awareness for panda conservation with new global campaign

Global Chinese retailer MINISO and the China Green Foundation have joined hands to launch the #PlantForPanda# campaign to raise awareness for panda conservation and bamboo planting. The campaign resulted in planting over 50,000 clumps of bamboo for pandas. 

As part of the company's corporate social responsibility (CSR) efforts, the charity campaign was launched on MINISO's social media channels and saw the brand's global consumer community come together for the worthy cause of planting a bamboo forest in a panda habitat in China, as part of a conservation drive. By 7 October, the hashtags had drawn in interaction with more than 25,000 netizens.

Launched in 14 countries including Thailand, Vietnam, Singapore and China, the campaign saw supporters sharing panda-related posts with the hashtag on social media platforms such as Weibo and participating in campaigns in MINISO stores. MINISO will convert the support into donating bamboo forests which will be planted in Qinling Giant Panda Habitat in Shaanxi, a northwestern Chinese province.

The campaign aimed to feed the pandas as well as helping to bridge up their fragmented habitats that have been divided by human activities, allowing pandas to eat, move and breed more freely.

The campaign ran from 26 September to 7 October, after which MINISO has received overwhelming feedback for the initiative from the brand's lovers and panda fans globally, whose support has allowed the company to plant 50,183 clumps of bamboo. MINISO has already planted the first batch of bamboo and plans to finish planting the rest of the bamboo forest by the end of next spring.

Meanwhile, MINISO also launched an offline charity campaign that took place through 29 September to 7 October at the company's brick-and-mortar stores, with nearly 600,000 consumers participating in the event.

MINISO has long been committed to fulfilling its CSR duties and has launched charity initiatives covering various kinds of social issues. For example, earlier this year, the company partnered with Peruvian NGO ECOAN to plant a tree in the Andes mountains for each certain figure item it sold. The project was joined by entities from 37 countries and regions and has donated 115,000 plants.

For the past eight years, MINISO has launched more than 50 charity events and taken concrete actions to help support children, women and those who suffer from serious illness and disasters. Earlier this year, as part of its "Penpen2PENPEN" education charity drive, the company encouraged consumers to donate pens to disadvantaged children. In order to scale up the education initiative, the brand also partnered with local non-profit organisations in various markets, including Malaysia, Bolivia, Thailand and Vietnam, to donate stationery, food, medical supplies and cash.

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