MILO wants to help sports commentators pronounce Vietnamese athletes names at the Olympics

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Nestlé MILO, is stepping up to help sports commentators pronounce Vietnamese athletes names correctly. Names such as Nguyễn Thùy Linh (Badminton), Lê Văn Công (Weightlifting) and Nguyễn Huy Hoàng (Swimming) can strike fear into the hearts of even the most seasoned sports announcer, it said.

Created by Ogilvy Vietnam, in collaboration with a full Vietnamese team of composers, writers and voice talents, a series of slam poems were crafted to help the world understand and pronounce Vietnamese athletes' names correctly.

Each poem was written with a traditional Vietnamese repetitive iambic pentameter that allows one to learn the correct pronunciation, simply by listening to inspiring athletes’ stories.

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Targeting the commentators of world's biggest sport events this summer and sports fans, the audience can access a special playlist, choose the sports they are interested in, get inspired by the poetic story and within 60 seconds, they will be able to pronounce Viet-Names with ease.

“Nestlé MILO wholeheartedly embraces the unyielding belief in the endurance of the Vietnamese generation. Through unwavering commitment and substantial investments in grassroots sports platforms, we empower athletes to cultivate their endurance, and we take immense pride in being an integral part of their remarkable journey towards greatness," said Le Bui Thi Mai Uyen, business executive office of MILO & Milk, Nestlé Vietnam.

In the early months of 2024, Nestlé MILO launched a campaign aimed at underscoring the paramount significance and indispensable necessity of endurance for the younger generation and the future that lies ahead.

“VIET-NAMES IN PARIS” is echoed back to inspire Vietnamese through Viet versions of the audio stories, nationwide OOH and the first-ever library of athletes in MILO’s official website.

"We are privileged to launch a campaign that boldly illuminates the significance of Việt Names, showcasing captivating stories of endurance, resilience and unwavering determination encapsulated within their names. Above all, our
mission is to inspire and effectively convey the message of nurturing a resilient and active next generation of Vietnamese,” added Le.

“We truly believe that sports have the power to change lives, especially for Vietnamese athletes who face countless challenges and difficulties. Yet, they exemplify an indomitable spirit and a resilient attitude, overcoming obstacles to establish their own names and national pride. We are committed to honoring and celebrating them, and the best way to do that is to ensure their names are
pronounced correctly on the biggest sports stage in 2024," said Tra My Nguyen, managing director, Ogilvy Vietnam,

“Digging deeper into the culture behind Vietnamese names - one that we might have taken for granted. Weeping with pride with the athletes’ stories together. The whole process of making this has been surreal. At the end of every recording, each of us left the room feeling much prouder of our athletes and our names too,” Thy Nguyen, associate creative director, Ogilvy Vietnam, added.

The campaign is now live across various channels such as Spotify, Youtube, OOH, and socials, and will be sent directly to the sports commentators via social media and DMs during the Olympic and Paralympic Games.