MILO and OCM reaffirm partnership to support Malaysian athletes

Chocolate malt beverage brand MILO has signed a sponsorship agreement with the Olympic Council of Malaysia (OCM), reaffirming their longstanding annual partnership since the 1950s. 

Through the course of this partnership, MILO has commited to providing financial sponsorship for Malaysian contingents to compete in the Olympic Games along with other international multi sports events. As MILO has also been the official sponsor of all multi-sport games co-organised by OCM and the government, including the SEA Games and Commonwealth Games held in Kuala Lumpur, this partnership agreement reinforces the beverage company's dedication to the nation's sporting landscape.

“As part of Nestlé’s aim of encouraging healthier lifestyles among Malaysians, for the past seven decades, MILO has been dedicated to shaping the future of sports in the nation,” said Juan Aranols, CEO of Nestlé Malaysia. Aranols also added that through its continued collaboration with OCM, Nestlé, MILO's parent company, remains committed to inspiring the next generation of Malaysian athletes. 

The sponsorship agreement will see the partnership continue until 2028, with MILO providing financial support and in-kind contributions for the Malaysian contingent to compete in the Olympic Games 2024 and the Paralympic Games 2024, amongst others.

Hj. Hamidin, the deputy president of OCM further commented on the instrumental role MILO plays in creating numerous opportunities for Malaysian athletes to hone their talents and represent Malaysia on the regional and global stages.

This partnership also serves to complement MILO’s programmes to healthy active lifestyles such as the MILO Champions Clinic, MILO Hidup Bola, MSSM and MILO Breakfast Day to name a few.

Don't miss: Nestlé Indonesia pilots refillable vending machines for Milo and Koko Krunch

The announcement of this sponsorship agreement comes after Nestlé Malaysia reported resilience in its performance for its first quarter of 2023. 

For the first quarter of 2023, the group delivered a higher turnover of RM1.84 billion, an increase of 8.8% from RM1.69 billion in the same quarter of 2022. This was driven by improved domestic and export sales, which increased by 10% and 4% respectively on the back of a strong baseline in the previous year.

According to Nestlé Malaysia, this was achieved with the group’s steadfast focus on demand generation activities, supported by efficiencies and savings to cushion the impact of external headwinds - namely the flow through of high commodity costs and weakening of the ringgit.

Related articles:
Park Seo-Jun fronts MILO Malaysia's latest range
MILO upgrades paper straw designs in Thailand after consumer feedback
Nestle Malaysia and Starbucks put up fashion show for new coffee range