Miele Hong Kong appoints Janet Lam as marketing director

Miele Hong Kong has appointed Janet Lam as marketing director. 

Lam took office on 1 April. In her new position, she oversees brand communications, trade marketing, product marketing and digital marketing for both the retail and project business of the brand. Prior to this role, she worked for Whirlpool Corporation as head of brand marketing and business development for more than 10 years, while she also worked for Cheil Worldwide and McCann Worldgroup previously. 

"For 120 years, Miele has been pioneering in the home appliance industry by setting a new level of performance. With the motto of 'Immer Besser' (forever better), this is also an incredible opportunity for me to drive the already very mature team to be even better, that is to find ways to connect Miele’s unique offerings and reputable quality with our customers through smart home solutions and digital transformation. I really look forward to working with this well respected Miele team," she commented.