Microsoft bolsters Asia comms team with new appointments

Microsoft has bolstered the communications team for Asia with new appointments, including Lauren Myers-Cavanagh (pictured left) as senior director of communications for Asia, and Simran Singh Sethi (pictured right) stepping up as head of communications for Southeast Asia, Hong Kong and Taiwan.

As a ten-year Microsoft veteran, Singh Sethi previously led communications and integrated storytelling for Microsoft’s commercial and cloud business in Asia. He will continue to be based in Singapore and will be reporting to Myers-Cavanagh.

He said on his LinkedIn post that he looks forward to working with a team of talented communicators in these countries that he has admired and learned from over the years, and share some incredible stories from this dynamic, vibrant region.

Meanwhile, Myers-Cavanagh will lead Microsoft’s communications in Asia and help further position the company as a trusted technology partner with a strong emphasis on innovative storytelling centered around artificial intelligence (AI) in her new position. Myers-Cavanagh reports to Douglas Dawson, Microsoft’s general manager of global communications.  

Myers-Cavanagh joins Microsoft from Twitter, where she served as Asia-Pacific director of communications and previously Asia-Pacific head of policy communications. She built and oversaw more than a dozen regional teams that protected Twitter’s corporate and social license to operate while growing audience and revenue, according to the release. 

Prior to Twitter, Myers-Cavanagh helmed the role of director, communications and special projects at Edelman, according to her LinkedIn. She had worked at the agency for over six years.

"I've made the leap to Microsoft to lead communications in Asia where I'll be focused on positioning it as the most innovative and trusted company in the world. AI will be at the core of our storytelling, and also redefining the way we tell our stories. This team will be experimenting, taking a few risks and doing things differently," Myers-Cavanagh said in her LinkedIn post. 

“The opportunity to be part of Microsoft's global communications leadership team is a privilege, as is shaping the next chapter of the Microsoft story in Asia,” she added.

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MARKETING-INTERACTIVE has reached out to Microsoft for more information.

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