MHTC inks deal with healthcare facilitators to enhance healthcare travel experience for travellers

Malaysia Healthcare Travel Council (MHTC) has signed two strategic Memorandums of Understanding (MoUs) with medical tourism and healthcare facilitators, Passage Asia and Ezy Healthcare to enhance its healthcare travel experience. These collaborations mark a significant milestone in MHTC's quest to provide the best healthcare travel experience and extend its reach into the Oceania region. 

This comes as MHTC saw the country’s healthcare travel industry recovered strongly with revenue expected to reach RM1.3 billion in 2022, recording a 76% growth when compared to pre-pandemic levels in 2019. To capitalise on this momentum and further drive growth, MHTC is actively exploring strategic collaborations with key stakeholders to unlock new opportunities, leverage synergies, and solidify Malaysia's position as a leading destination for world-class healthcare. These proactive initiatives will propel the healthcare travel sector to greater heights, fuelling innovation, and delivering exceptional value to healthcare travellers.

The MoUs established by the Malaysia Healthcare Travel Council (MHTC) seek to create a seamless experience for healthcare travellers and expand Malaysia's healthcare networks abroad. These strategic partnerships aim to elevate the industry, highlighting Malaysia's quality of care and cost-effectiveness, thereby building trust among healthcare travellers. Through these collaborations, a diverse range of initiatives will be undertaken, contributing to the growth and expansion of Malaysia's healthcare travel sector.

As a healthcare facilitator in the Oceania region, Passage Asia will establish networks with MHTC's member hospitals, organise engaging activities such as webinars, health talks and continuous medical education sessions, as well as spearhead joint marketing efforts across Australia and New Zealand. Passage Asia offers a wide range of services, including medical tourism consulting, medical treatment coordination, travel and accommodation arrangements, and post-treatment support. 

Meanwhile, Ezy Healthcare, a healthcare solutions provider with a strong presence in regions such as Vietnam, Indonesia, Bangladesh, and Malaysia, will play an important role in facilitating networking opportunities, industry facilitation, and joint marketing efforts. This strategic alliance aims to increase Malaysia's brand visibility and strengthen its position in the healthcare travel industry.

Leveraging their extensive global network and expertise, Ezy Healthcare will contribute to expanding Malaysia's reach, fostering collaborations, and driving business growth. The collaboration also opens doors to potential market opportunities in the Middle East. Together, Ezy Healthcare and Malaysia will capitalise on their strengths to maximise the benefits of this partnership and propel the healthcare travel industry to new heights.

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Commenting on the partnership, Farizal bin Jaafar, acting CEOr of Malaysia Healthcare Travel Council, said: "Our partnerships with Passage Asia and Ezy Healthcare represent a significant step forward for Malaysia Healthcare. By joining forces with these prominent medical tourism and healthcare facilitators, we aim to create synergies that will elevate the healthcare travel industry and provide unparalleled experiences for our patients. Together, we can unlock new opportunities, reach wider audiences, and set new benchmarks for excellence."

"We are thrilled to collaborate with Malaysia Healthcare Travel Council (MHTC) to elevate the medical travel experience for clients travelling to Malaysia. By harnessing our combined strengths and resources, we empower them with an extensive array of medical treatments, excellent facilities and professional patient care, catering to their diverse needs. This pivotal alliance not only solidifies our unwavering commitment to delivering exceptional patient care management and medical tourism services but also cements Malaysia's position as the undisputed destination for quality medical and healthcare," said Shalizahanim Binti Shukor, CEO, Passage Asia.

Meanwhile, Nay Phu Tran, CEO of Ezy Healthcare said Ezy Healthcare it is embarking on a remarkable journey to position Malaysia as a premier destination for healthcare travel. "Our collaboration will unlock seamless access to exceptional healthcare services, ensuring our clients receive the utmost professionalism and care throughout their medical journey. We are excited to expand our services and serve our clients' healthcare needs with unparalleled excellence," he added. 

Through these strategic alliances, MHTC is positioned to reach unprecedented achievements and establish unparalleled standards of excellence within the global healthcare travel sector. MHTC will also take on this opportunity to actively connect these partners with relevant MHTC hospitals, effectively expanding their networks and facilitating opportunities in targeted treatments and markets, thus strengthening their bond and opening doors to new possibilities.

MARKETING-INTERACTIVE has reached out to MHTC for more information.  

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