MG Motor Malaysia picks new digital marketing agency

MG Motor Malaysia, the local arm of renowned British auto manufacturer MG, a brand under SAIC Motor, has appointed Digital Symphony as its official digital marketing agency in Malaysia.  

This strategic partnership is set to strengthen MG Motor Malaysia’s digital presence, with a key focus on driving sales and expanding its footprint in the Malaysian market.  

Don't miss: Catcha Digital to acquire 51% stake in Digital Symphony

The collaboration under a one-year contract, will encompass all digital media duties, including strategy, planning, and media buying across multiple platforms. 

According to a release sent to A+M, Digital Symphony said it was selected for its proven track record in delivering measurable results, particularly in high-value product sales. It added that the agency’s data-driven approach, combined with a deep understanding of MG Motor Malaysia’s century-long heritage, resonated strongly with the brand’s vision. 

Digital Symphony is planning to leverage its expertise in performance marketing to execute targeted lead-generation campaigns, maximising impact and returns on ad spend (ROAS). 

Building on its existing legacy, MG Motor aims to reignite passion for driving in Malaysia, with its rich racing pedigree, timeless heritage, and advanced battery technology system. 

Kuhan Kumar, chief executive officer of Digital Symphony, said "We are honoured and thrilled to collaborate with MG Motor Malaysia, a brand that embodies innovation and a bold, youthful spirit. Today, we embark on a road trip with MG Motor Malaysia, and I get to drive their digital strategy.” 

Meanwhile, Emory Qi Feng, managing director of SAIC Motor Malaysia said "The revival of MG’s legacy will play a crucial role in shaping the brand’s future. I look forward to collaborating with Digital Symphony to strengthen our unique position and establish MG as a brand that seamlessly integrates into the lifestyle of Malaysians.” 
 
“I am excited to bring this mission to life and confident that this partnership will elevate MG to the forefront of the automotive industry,” he added. 

Earlier this month, it was announced that Malaysia-based digital platform Catcha Digital, entered into a conditional share sale agreement to acquire a 51% stake in DS Services (Digital Symphony) for around RM22.95 million. 

Catcha had said that the acquisition will provide significant cross-selling opportunities between Catcha Digital’s existing advertising client base and Digital Symphony’s clientele. 

The buy-in will also allow Catcha Digital and its subsidiaries to offer Digital Symphony’s data-driven performance marketing solutions to its clients, while Digital Symphony can leverage Catcha Digital’s extensive digital media ecosystem and broad reach to enhance its offerings. 
 
This comes after a series of acquisition moves by Catcha Digital. Additionally, Catcha Digital’s unit iMedia Asia also entered a deal to acquire a 60% stake in digital media advertising solutions provider Framemotion Studio. The acquisition sought to integrate Catcha Digital's capabilities in digital solutions with FrameMotion's expertise in creating digital experiences and animations.  

Join us this coming 21 May for #Content360, an extravaganza centered around three core thematic pillars: Challenging the norm; Conquering Media Fragmentation; and Unlocking Imagination. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!   

Related articles: 
Catcha Digital acquires 60% stake in Framemotion Studio
Catcha Digital looks to acquire Nexible
Catcha Digital to acquire Digital Symphony