Meta makes another round of layoffs, marketing teams impacted

Meta, the parent company of Facebook, WhatsApp and Instagram, has conducted its final round of job cuts as part of its three-part round of layoffs announced in March this year to eliminate 10,000 roles.

A check by MARKETING-INTERACTIVE saw on LinkedIn that a number of employees working in teams such as marketing, corporate communications, data analytics and recruiting, have revealed that they were laid off by Meta.

While Meta did not disclose which departments and how many people were impacted by this round of layoffs, its spokesperson referred to a previous blog post by Meta CEO Mark Zuckerberg in an email reply to MARKETING-INTERACTIVE, which outlines the rationale and provides details about the layoffs.

Meta announced its second round of mass layoffs earlier this year in an effort to improve the company's financial performance in a difficult environment and execute its long term vision. According to the blog post, Zuckerberg made several updates on Meta's "Year of Efficiency", of which organisation leaders will announce restructuring plans focused on flattening its organisations, canceling lower priority projects, and reducing its hiring rates over the next couple of months. The recruitment team will also be reduced since the focus is to hire less, “We expect to announce restructuring and layoffs in our tech groups in late April and then our business groups in May. In a small number of cases, it may take through the end of the year to complete these changes.”

The timelines for international teams will also look different, and local leaders will follow up with more details, he said. "Overall, we expect to reduce our team size by around 10,000 people and to close around 5,000 additional open roles that we haven’t yet hired," he added. 

"This will be tough and there’s no way around that. It will mean saying goodbye to talented and passionate colleagues who have been part of our success. They’ve dedicated themselves to our mission and I’m personally grateful for all their efforts. We will support people in the same ways we have before and treat everyone with the gratitude they deserve," Zuckerberg added. 

After the restructure is finalised, Meta plans to lift hiring and transfer freezes in each group. Zuckerberg said that other relevant efficiency timelines include targeting this summer to complete Meta’s analysis from its hybrid work year of learning so the tech firm can further refine the distributed work model. Furthermore, Meta also aims to have a steady stream of developer productivity enhancements and process improvements throughout the year.

Don't miss: Meta reportedly mulls making fresh round of layoffs

Back in last November, Meta laid off more than 11,000 staff, approximately 13% of its global headcount. Zuckerberg said in a letter to employees that it is also taking a number of additional steps to become a leaner and more efficient company by cutting discretionary spending and extending its hiring freeze through the first quarter of next year. 

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