Meta's new gen AI features aim to make ad creation so much easier

Meta, the parent company of social media platforms Facebook and Instagram, is expanding its suite of generative AI ads products.

This includes tools that can create full image variations of original ad creatives and overlay text atop them. 

The feature has already started to roll out. The ability to provide Meta text prompts to better tailor the creative variations though will be offered in the coming months. 

Don't miss: YouTube's new AI feature allows users to skip ahead to best parts of a video 

Meta has also launched an image expansion feature, which can adjust creative assets to fit different aspect ratios across multiple surfaces. It is now available on Reels and Feed across Instagram and Facebook. It also works with text overlays on ads, said Meta in a statement. 

In addition, Meta is expanding its text-generation offerings for headlines and key selling points.

The tech giant is currently testing the ability for generated text to reflect a brand's voice and tone. This will be based on previous campaigns and text input. The feature will soon be built with Meta Llama 3. 

"Today, we're launching enhanced generative AI features for advertisers, such as full image and text generation, and introducing additional tools and services to help businesses like yours grow," said Meta in a statement. 

"Our goal is to help you at every step of your journey, whether that’s improving ad performance by helping you develop creative variations, automating certain parts of the ad creation process, or increasing your credibility and engagement through Meta verified."

These updated generative AI features, as well as Meta's currently available creative enhancements, will be available in Meta's ads manager through Advantage+ creative. 

Meta is not the only social media giant to roll out new AI features and tools.

Earlier this week, YouTube launched a new AI feature which allows a small group of its premium subscribers in the U.S. to jump ahead to the most watched or best parts of a video.

When viewers double tap to skip ahead, instead of usually skipping 10-seconds ahead, a pill-shaped “jump ahead” button will appear on the bottom-right corner for a few seconds before disappearing.

Once the button is tapped, a text page reading “jumping over commonly skipped section” will be overlayed as YouTube uses AI and user watch behaviour data to identify the next best part of a video that users typically skip ahead to.

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