Melaka picks actress Fan Bingbing as ambassador to promote tourism

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Chinese actress Fan Bingbing has been appointed as the state of Melaka's tourism ambassador. In conjunction with her appointment, the actress is set to visit Melaka to promote the state's "Visit Melaka 2024" campaign.

"Visit Melaka 2024" aims to reposition the state as an ideal tourism destination and Fan will be visiting the town from 14 to 16 June 2024 to kickstart the campaign.

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In a Facebook post, Melaka chief minister Rauf Yusoh said he met Jersey Chong, Fan's international manager, to discuss the actress' visit. Rauf added that he believes that the presence of Fan will attract more tourists from China and Asia to visit Melaka.

Fan's appointment and scheduled visit is just one of the ways Malaysia aims to lure tourists. Last week, Tourism Malaysia and AXN Asia partnered to present Unfading Memoirs, a production which showcases Malaysia's rich cultural tapestry and landscapes.

Unfading Memoirs aims to inspire audiences to advocate for extraordinary destinations and will feature experiences from different travellers' perspectives.

In tandem, the travelogue aims to encapsulate the essence of these destinations. Through the hosts’ uniquely AXN-inspired narratives, the series will bring these locations to life and offer a dynamic and accessible guide to exploration.

“Malaysia is a treasure trove of cultural diversity, natural beauty, and captivating experiences – for which we're eager to showcase Malaysia's unique charm to a wider audience, inviting travellers from around the globe to discover the wonders of our country," said Manoharan Periasamy, director general of Tourism Malaysia.

"Together with AXN Asia, we're committed to positioning Malaysia as a top travel destination, sharing the essence of Malaysia with the world and fostering meaningful connections through travel," he added.

Photo courtesy Fan Bingbing, Instagram

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