Meiro CDP hires ADK's Shantanu Dasgupta to bolster APAC growth

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Customer data platform Meiro has brought on board Shantanu Dasgupta, ADK Singapore's chief strategy officer, as its chief growth officer. Dasgupta (pictured) will report to co-founder and CEO Jana Marlé-Zizková and is expected to build a robust marketing practice for Meiro across APAC and Europe. He will also work closely with the leadership to strategise Meiro's corporate development.

"Meiro has built an incredible CDP product that is poised to revolutionise the data management ecosystem in APAC, especially with brands continuously seeking improvements in their first-party customer data solutions. I am truly excited to join Jana, Pavel, and Vojta to help unlock the immense potential of the platform," he told MARKETING-INTERACTIVE.

Dasgupta plans to turn Meiro into the CDP market leader in APAC over the next two years. According to him, his new position offers an opportunity to play a role in solving a crucial dilemma concerning all marketers -- privacy versus personalisation.

Marlé-Zizková added that Dasgupta will oversee Meiro’s strategic goals: accelerating the revenue growth in 2022, revamping marketing and positioning, and expanding to new industries and markets. Meiro began its operations in Asia in 2017 and its client portfolio includes leading financial institutions, media and entertainment conglomerates, retail, luxury, healthcare, automotive brands amongst others. It also has strategic partnerships with Moving Walls, Braze, Amason Web Services, Alibaba Cloud, and ADA, among others. The Asia office is supported by an engineering team in the Czech Republic.

Meanwhile, Kelvin Koo, ADK Singapore's MD, told MARKETING-INTERACTIVE that it is not looking at a one-one replacement as it is transforming the agency offerings to focus more on digital, performance and tech. "We will have a new business and strategy director, Gen Mashimo, who will be coming in from Japan. Mashimo will be responsible for strategy and planning for our Japanese and regional clients," Koo added.

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