mediasmart and TCL FFalcon forge a global strategic partnership for enhancing CTV advertising

This post is sponsored by mediasmart.

mediasmart, an Affle company, has announced a strategic partnership with TCL FFalcon, TCL Electronics’ subsidiary that's responsible for the global TCL Channel’s advertising and content operations for TCL smart screens.

This partnership will leverage the TCL smart TV inventory on its built-in FAST streaming platform TCL Channel, offering more comprehensive solutions to advertisers on connected TV (CTV).

By seamlessly integrating TCL's expansive inventory with mediasmart's cutting-edge programmatic advertising solutions, the partnership aims to unlock a multitude of advertising opportunities for brands, while democratising the rapidly growing CTV space.

The global partnership marks significant progress for CTV advertising, providing brands worldwide with extensive access to valuable advertising opportunities, including the coveted home screen placements and the vast array of free ad-supported streaming TV (FAST) channels.

This includes high visibility solutions for product launches, drive views for specific content on any video and OTT platform, drive traffic for CTV app installs, and live event promotions.

By offering solutions on TCL’s home screen and its FAST platform TCL Channel, advertisers will benefit from leveraging premium placements to reach specific audiences. mediasmart and TCL will also co-create solutions on the home screen allowing brands to advertise based on their brand objectives. One of the key product offerings as part of this will be its “TV+ offering” that specifically helps advertisers to target consumers moving from linear television.

Commenting on this partnership, TCL FFalcon’s global business development manager, Matt Ding, said: “The way audiences experience television content has drastically changed. And it has been our aim to offer more to the viewers.

“Together with mediasmart, we aim to drive synergies that go beyond the conventional, exploring new avenues and possibilities in the CTV space. mediasmart has made CTV advertising more measurable and impact-driven through its technological prowess.

“Combining our strategic and technological forces, we hope to bring unparalleled opportunities for more brands to connect with their audiences in meaningful ways.”

Advertisers on TCL and mediasmart will be able to enhance the effectiveness of advertising campaigns and drive better engagement. They will also be empowered to expand their targeting by choosing specific audiences on TCL’s 150-plus FAST channels across key genres such as news, lifestyle, food, and entertainment, to enable greater affinity-based targeting and improve the advertising experience.

Additionally, they can also integrate with mediasmart’s proprietary CTV household sync technology that helps maximise engagement and the interactivity of CTV with synced re-engagement ads on mobile devices in the same household.

Nikhil Kumar, chief growth officer at mediasmart, said: “As the world increasingly turns to CTV for entertainment, information, and connectivity, the potential for businesses to engage with their audiences in meaningful ways has never been greater.

“mediasmart is a leading omni-channel programmatic platform, with measurable CTV advertising being a core focus for us. With our partnership with a leading manufacturer like TCL, we want to leverage our expertise to co-create innovative and large-impact solutions to elevate the CTV advertising landscape.

“We’re committed to expanding the horizons of what advertisers can do on CTV, and this partnership is a step in the direction to bring more advertisers to experience CTV’s potential.”

About mediasmart

mediasmart (an Affle company) is an omni-channel programmatic advertising platform trusted by leading advertisers, agencies, and trading desks globally.

mediasmart empowers marketers to integrate the consumer journey across connected devices such as mobile, CTV, and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message.

Unique strengths such as omni-channel audience management and incrementality measurement – together with measurable and high-impact CTV advertising (through its proprietary household sync technology) – make mediasmart the platform of choice for marketers looking for an intuitive and powerful programmatic solution, whether they choose to use mediasmart’s console or build their own solutions on top of its open APIs.

About TCL FFalcon and TCL Channel

TCL FFalcon, TCL Electronics’ subsidiary, is responsible for the global TCL Channel’s advertising and content operation for TCL smart screens. Developed by TCL FFalcon, TCL Channel is a leading android streaming app integrated into TCL smart screens, providing a wide range of free content to over 24 million users worldwide.

With its diverse channel line-up and extensive library of movies and shows, TCL Channel offers advertisers targeted advertising solutions to reach a broad audience on connected TV networks.

For more information, reach out to pr@affle.com.