5 reasons Cvent Accelerate is a must-attend conference for marketers in Singapore

This post is sponsored by Cvent.

Mastering B2B marketing may be a formidable challenge, but events serve as a key ingredient in the recipe for success. They form a vital part of the marketing mix, making up 24% of the B2B marketing budget.

However, the world of events is fast-paced and ever-changing, and keeping up with the trends isn't just a nice-to-have, but a must-have for those who aspire to stand out and flourish.

Enter Cvent Accelerate, the ultimate forum for industry trends hosted by Cvent. Now in its third edition, this annual conference is fast becoming the ultimate hub for industry trailblasers in Singapore.

Slated for 12 July 2024 at the Fairmont Singapore, Cvent Accelerate is a premium rendezvous for marketers, event planners, hospitality professionals, and decision-makers who are spearheading change within the events industry. This is where the meetings and events ecosystem comes together under one roof to exchange ideas, witness innovation and transform business. If you aren’t convinced yet, here are five compelling reasons why you shouldn’t miss this premier conference:

1. Cutting-edge learning opportunities

Cvent Accelerate offers a diverse range of innovative learning experiences, including sessions led by industry experts exploring the latest trends in marketing and event management. Imagine unlocking the full potential of your event data, understanding the true value of your event programme, and maximising your event's ROI, all while discovering how to weave AI into your events and execute sustainable strategies.

This is more than just information – it's actionable knowledge. You will get to take these practical skills and insights back to your workplace and apply them directly to your own events.

2. Success stories straight from industry experts

At Cvent Accelerate, you'll get to hear directly from industry experts who've walked the walk. They've faced the same challenges, navigated the ups and downs, and have come out the other side with success stories to tell.

These aren't just abstract theories or distant benchmarks, but real-life experiences from professionals who have effectively manoeuvred the landscape of meetings and events. You'll gain insights not just into the strategies they used, but also into the practical, on-the-ground realities, of applying these strategies.

3. Extensive networking opportunities

This conference provides a unique opportunity for networking with other marketers, event planners, and hoteliers, as well as industry experts, event tech advocates, and change makers. Attendees can forge new connections and reinforce existing ones, fostering collaboration and innovation within the industry.

4. An immersive technological experience

Cvent Accelerate will feature interactive tech demonstrations showcasing technologies that are shaping the events industry. The conference will offer attendees a first-hand experience of how these technologies enhance the attendee experience while streamlining operations.

You will get an exclusive behind-the-scenes look at event technology in action through a guided tour. During this tour, you will see how Cvent sets up its tech at an event, learn which solutions are best used for different programming elements, and gain valuable insights into event design and production strategy.

But the exploration doesn't stop there. Cvent Accelerate will also offer a glimpse into the future of event tech. From virtual and augmented reality experiences to AI-powered event solutions, you'll discover the potential of these emerging technology trends.

5. A focus on sustainability, accessibility, and inclusivity

With consumers increasingly expecting brands to demonstrate their commitment to social issues, organisations are now putting sustainability, accessibility, and DE&I at the forefront of their brand strategy. As an extension of a brand, meetings and events must follow suit.

Cvent Accelerate delivers valuable insights on how to implement sustainable event strategies, emphasising the importance of creating events that prioritise environmental impact, attendee wellbeing, accessibility, and inclusivity. This approach ensures that all attendees can participate fully and comfortably, while also minimising negative effects on the environment.

In essence, Cvent Accelerate is more than just a conference; it is an educational experience, a networking event, a tech showcase, and a sustainability forum all rolled into one. With industry leaders in attendance, this event offers an unmissable opportunity to shape the future of the events industry.

So go ahead and secure your spot at the conference to experience an exhilarating journey to the forefront of the events industry!

Register now