Media Prima promotes Samuel Wee to CEO of REV Media Group

Media Prima has appointed Samuel Wee as CEO of its digital arm, REV Media Group. Wee (pictured) reports to Rafiq Razali who was promoted to group MD of Media Prima last week. Wee first joined Media Prima in 2017 as the GM, business operations of REV Media Group (formerly known as REV Asia Holdings, a subsidiary of Media Prima Digital). He was promoted to chief operating officer in 2020. Replacing Wee in that role is Nicholas Sagau (pictured below), current chief product officer.

According to Media Prima, Wee played a key role in growing REV Media to become Malaysia’s top digital publisher which today represents over 40 top authority brands and engages more than 15 million Malaysians. Prior to joining Media Prima, Wee co-founded Malaysian digital media group, REV Asia Holdings, which acquired SAYS, OHBULAN!, and ViralCham to turbocharge its growth. He also led REV Asia Holdings’ regional expansion into the Philippines, Indonesia and Vietnam. REV Asia Holdings was acquired by Media Prima in August 2017 and rebranded as REV Media Group in 2020.

Wee started his career with HSBC Malaysia in corporate strategy and business transformation before venturing into the start-up scene as one of the founding members of SAYS. Rafiq said he has worked closely with Wee in establishing REV Media to be Malaysia’s leading digital publisher. "He is a very capable leader with a strong track record in the industry. Furthermore, Wee is well acquainted with the REV Media culture and business, and I trust that he will take the team onwards and upwards to their next level of growth," he added.

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