Media.Monks China names new executive creative director

Media.Monks China has appointed Kelly Woh (pictured) as executive creative director with immediate effect. She reports to Joao Flores, regional executive creative director of Media.Monks APAC.

In her new role, Woh will work alongside Rogier Bikker, managing director of Media.Monks China, to continuously create digital-driven creative solutions for brands while fulfilling Media.Monks’ business vision in China.

Originally from Malaysia, Woh has over 20 years of experience in brand-building and integrated creative solutions. Before joining Media.Monks, she was group creative director at Ogilvy Shanghai. Prior to which, she was with AKQA, OgilvyOne and Energysource. 

“I admire MediaMonks’ instinct towards innovation, the strong agency culture, and the leaders behind it. Its' work consistently reveals a forward-thinking approach to creativity necessary for an industry that demands innovation and change. With my experiences, I feel like this is the perfect opportunity for me to carry on building a future-proofed work together with the team,” said Woh.

According to the company, Woh worked with global brands such as Nike, Adidas, Coca-Cola, Sprite, Kraft, Lego, Shiseido and KFC. She was recognised as one of the Top 10 creative youth in Malaysia in 2017.

Commenting on the appointment, Joao Flores, executive creative director, Media.Monks APAC, said: “We are so excited to have her leading the way for growth and extraordinary creativity with our talented team. With her extensive experience and proven track record in digital-first creativity, Woh will play a vital role in driving our business forward to deliver innovative experiences and meaningful impact for our partners in China and across the region,” 

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"Koh brings a wealth of experience and a forward-thinking approach that will play a crucial role in futureproofing our business, and the brands we work with. We’re thrilled to have Koh join our majority-female leadership team, and head up our creative team in China", says Rogier Bikker, managing director, Media.Monks Greater China.

MARKETING-INTERACTIVE has reached out to Media.Monks for further information.

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