MCI adds 108 agencies to SG whole of government creative roster

The Ministry of Communications and Information (MCI) has appointed 108 agencies to its creative roster a year after the tender was published on 7 April 2021, according to Gebiz. The contract period will be for a year, with the option of extending up to two years.

Among the list of agencies picked include Hogarth, Wild Advertising & Marketing, SPRG Singapore, GERMS Digital, BLKJ Havas, Fishermen Integrated, 8traordinary, GOVT, Construct Digital, WE Communications, Tate Anzur, BBDO Singapore, GOODSTUPH, DDB Worldwide, Tribal Worldwide, Blak Labs, Hakuhodo Singapore, dentsu Singapore, Type A, Lewis, ADK Connect, Wunderman Thompson, Edelman Singapore, Grey Group, UltraSuperNew, TBWA\Singapore, McCann WorldGroup Singapore, Ogilvy Singapore, Accenture Singapore, formul8, Cheil Singapore, Socialyse, APRW, MullenLowe Singapore, TSLA Industries, Goodfellas, Prodigious Singapore, and Leo Burnett.

Under the contract, the vendors shall supply and deliver communications campaign servicing, development and execution/production services. They will be tasked with overall campaign coordination, conceptualisation, production and management of creative materials and services needed to communicate key messages for the campaigns. More than 160 agencies participated this time around. MCI appointed 39 agencies in 2018 to be part of its creative roster. MARKETING-INTERACTIVE has reached out to MCI for comment.

Meanwhile, MCI has yet to appoint agencies to the WOG media roster which covers master media agency, panel of media planning and buying agencies, and panel of content publishers. Late last year, it shortlisted more than 45 agencies including GroupM, OMD Singapore, Starcom, all of which pitched for the master media agency account and panel of media planning and buying agencies. Starcom-led Publicis media solution is the incumbent master media agency.

At the same time, more than 18 players are in the running for the media planning and buying category, and 26 more pitched for the panel of content publishers. These included Brainlabs APAC, Havas Media, Mediabrands, Spark Foundry and Tate Anzur for media planning and buying; and Eatbook, Night Owl Cinematics, Mediacorp, SGAG Media, SPH Media, Titan Digital Media and TikTok for content publishers. Overall, the appointment will last for 36 months with the option to extend by 24 months. MCI published the tender on 1 October 2021. 

Photo courtesy: 123RF

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