McDonald's SG partners local singer Tosh Rock for Chicken McCrispy ASMR rap

McDonald's Singapore has partnered local singer and actor Tosh Zhang, (otherwise known as Tosh Rock) to release a song to launch the fast-food chain's Chicken McCrispy and celebrate the brand's "Fried Chicken Week". 

The song, which is available on McDonald's Instagram and Facebook as well as Zhang's Instagram and TikTok, taps on the ASMR experience to feature the crispy, juicy and non-spicy attributes of the chicken offering. 

The lyrics of the song also shout out other McDonald's Singapore offerings including the McFizz drink and ChocoBanana Pie dessert. Zhang also raps about how he would like to share the Chicken McCrispy with his friends. 

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Alongside the song is a music video which showcases the singer indulging in the Chicken McCrispy at home in his studio and at a McDonald's outlet. 

The music video also reveals how the singer used a box of Chicken McCrispy, a McFizz and a McDonald's paper bag to create the beat of the song.

"Zhang delivered with a fun, creative ASMR music video of all things Chicken McCrispy. From the crunch of the Chicken McCrispy, tapping of the box, crinkling of delivery bags to the sipping on our Peach McFizz, audiences can vicariously imbibe on the latest menu line-up and the incredible deals that is on offer for them," said a McDonald's spokesperson when MARKETING-INTERACTIVE reached out.

The campaign comes after McDonald's sent fans on a search for missing paintings around Singapore.

Similarly, the campaign aimed to excite customers and introduce the fast-food restaurant's new non-spicy Chicken McCrispy.

Winners who managed to find the missing artworks were rewarded with five free sets of two-piece Chicken McCrispy signature extra value meal.

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