McDonald's SG partners Mobile Legends League with Chicken McCrispy challenge

Mobile Legends: Bang Bang Professional League Singapore (MPL SG) has named McDonald’s Singapore as its presenting sponsor. As part of the sponsorship, McDonald’s has launched a digital campaign that features its classic Chicken McCrispy.

Titled ‘Turn Gold into Diamonds’, fans have been offered the chance to win a bucket of 1,500 Diamonds, the in-game currency for Mobile Legends: Bang Bang with every purchase of a bucket of Chicken McCrispy on McDelivery. To participate, fans simply have to take a picture of an empty Chicken McCrispy bucket and fill it with as many diamond Emojis as they can before posting it on their Instagram Stories.

Chicken McCrispy McDelivery promo codes will also pop up during the MPL SG Season 6 livestreams which aim to keep audiences well-fed as they watch the professional players push for their victories, according to a statement by the brand.

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“This collaboration marks a milestone, elevating the overall experience for fans and reflecting our shared commitment to growing the Singapore esports scene,” said Drina Chee, senior director of marketing and digital customer experience at McDonald’s Singapore.

“Together with MPL SG, we're hoping to redefine gaming experiences by creating unforgettable moments for fans of both McDonald’s and Mobile Legends: Bang Bang,” Chee added.

Through the sponsorship, McDonald’s Singapore has also commissioned a new trophy for the Most Valuable Player that has been modelled after the Elemental Lord character.

Along with McDonald’s Singapore, Head & Shoulders and OSIM will be a sponsor for MPL SG. For Heads & Shoulders’s partnership with MPL SG, the brand will feature MLBB heroes Tigreal and Eudora on its anti-dandruff shampoo bottles. This limited edition packaging will also allow fans to win coins, in-game skins and merchandise with each purchase.

“This is a resounding validation of the league's reach and value proposition, and we look forward to teaming up in our shared mission to further elevate our nation's esports ecosystem,” said Daniel Chew, head of Esports for Singapore at MOONTON Games.

"Our valued partners are the cornerstone of Singapore's premier professional league, elevating esports beyond gaming to a thriving ecosystem of teams, players, audiences, and brands,” added Lee Jian Ming, managing director of Zenway Productions, which is the broadcasing and event management partner for MPL SG.

“We warmly welcome our new partners, McDonald's and Head and Shoulders, bringing fresh energy with innovative activations. We also thank OSIM for their ongoing presence, blending the pursuit of victory with well-being ideals,” Lee also said.

Brands in the region are showing their support for their MPL teams with sponsorships and launches. In Malaysia, Mister Potato, a brand under MAMEE-Double Decker, inked a deal to be the official snacking partner for the 12th season of Mobile Legends: Bang Bang Professional League Malaysia (MPL MY) to deliver the fun and excitement of the mobile game to its consumers.

Through the partnership, the MLBB characters, Beatrix the Marksman, Lancelot the Assassin and Martis the Fighter, will be featured on the packaging of Mister Potato’s products under the ‘Alami Rasa Legendary’ theme.

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