McDonald's HK rolls out plant-based luncheon meat items, featuring Karena Lam in TVCs

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With restaurants in Hong Kong adapting their menus to offer more diversity, McDonald's Hong Kong has rolled out two TVCs to go with the launch of OmniPork Luncheon. It’s a plant-based luncheon meat made by Green Monday, a Hong Kong-based food tech company.

The TVCs features actress Karena Lam who extolls the features of OmniPork Luncheon, including a thick-cut 15mm OmniPork Luncheon which is exclusively available at McDonald's Hong Kong. It’s part of a range of breakfast items such as the "OmniPork Luncheon and scrambled egg burger", the "OmniPork Luncheon N’ Egg twisty pasta" and the "OmniPork Luncheon breakfast platter".

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In addition, McCafé offers two OmniPork Luncheon products to meet different needs from customers, including the "OmniPork Luncheon and egg cheesy toastie" and the "Omnipork Luncheon & egg mayo Ciabatta".

The OmniPork luncheon meat used in the six dishes is 5mm thicker than that available at other retail stores and in other restaurants, with the aim of offering a meatier texture for diners.

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"We are very proud to partner with Green Monday, a pioneer of plant-based foods in Asia, to offer our customers quality, non-GMO gourmet options at McDonald’s, " said Randy Lai, CEO of McDonald’s Hong Kong.

Available across Hong Kong and Macau stores from 13 October onwards, these products represent a long-term plans for customers in both markets.

“We are extremely excited to have OmniPork Luncheon available in this leading restaurant chain. With its extensive restaurant outlets in Hong Kong and Macau, we hope more customers can indulge without guilt and embrace plant-based lifestyle anywhere and anytime," said David Yeung, founder and CEO of Green Monday and OmniFoods.

mcdonalds hk press release kv