McDonald's MY turns heads with French Fries crosswalk at Bukit Bintang

McDonald's Malaysia is turning heads with its new French Fries crosswalk at Bukit Bintang, using the yellow strips on the road to symbolise french fries that lead up to its flagship store. According to the QSR chain, this outdoor activation was done in collaboration with the Kuala Lumpur City Hall and is part of a wider government initiative to develop the capital. "It is our hope this crossing becomes an iconic part of the KL cityscape," McDonald's said in its Facebook post. McDonald's Bukit Bintang outlet opened in 1982 and is the country's first.

“We hope that by transforming the Bukit Bintang crosswalk into the McDonald’s Fries Crosswalk, we can help solidify Kuala Lumpur as a must-visit tourist attraction for travellers and Malaysians alike. Through this initiative, we are pleased to do our part in supporting the government’s plan to make Kuala Lumpur a prosperous city by 2030,” said Azmir Jaafar, MD and local operating partner of McDonald's Malaysia.

A+M has reached out to McDonald's for additional information about its marketing plans.

The QSR chain said earlier this month that it will set aside RM1.35 billion to launch 205 new stores as part of its five-year Vision 2026 plan, bringing the total up to 500 stores. Under the five-year plan, McDonald's will hire 50,000 new employees by 2026 and remains committed to hiring 100% Malaysians to join its workforce. This is in line with its "Malaysians Serving Malaysians" philosophy.

MD and local operating partner Azmir Jaafar said the job vacancies will help fuel the company’s growth and support ongoing restaurant operations which have significantly evolved over the last two years. It also plans to invest RM300 million in training and development programmes by 2026.

Last year, McDonald's grow 15% year-on-year and attributed this to strategic management decisions focused on several key business drivers. It also amassed a 35% market share and now has over 1,500 delivery points, served by nearly 6,000 active delivery riders. At the same time, the McDonald's app had more than nine million downloads since its launch in April 2018. Overall, the QSR chain looks to continue the upward trajectory and maintaining its momentum which saw its 2021 business results return to pre-pandemic levels and outperforming its 2019 results.

Meanwhile, in that same year, the QSR chain also trained more than 3,500 youths who are now gainfully employed in the hospitality industry. In line with the company’s Vision 2026, McDonald's plans to produce up to 15,000 Vocational Academy apprentices in the next five years.

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