McDonald's Indonesia advocates community spirit through bank partnership, Ramadan giving

McDonald's Indonesia, under Rekso Nasional Food, has launched a series of strategic initiatives to reinforce its commitment to the local community. From exclusive bank promotions to heartfelt Ramadan programs, the fast-food giant aims to integrate its brand deeper into the lives of Indonesian consumers.

In a bid to enhance customer benefits and digital accessibility, McDonald's Indonesia has partnered with J Trust Bank to offer special discounts for bank customers. The agreement was recently signed by Widjaja Hendra, director of business at J Trust Bank, and Michael Hartono, director of marketing communications, CBI & digital at McDonald's Indonesia.

Customers can enjoy discounts of up to 20% on selected menu items from 10 February 2025 to 9 February 2026. The offer applies to new and returning account holders, as well as existing J Trust Bank customers who transact via the J MOBILE banking app. Eligible customers will receive voucher codes through J MOBILE, redeemable in the McDonald's app.

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Embracing the spirit of Ramadan, McDonald's Indonesia also recently hosted an iftar gathering with online motorcycle taxi drivers and the local community in Makassar. Held at the iconic Masjid Amirul Mukminin, the event, themed "Bersama di jalan keberkahan, saling peduli dan menguatkan" (Together on the path of blessings, caring and strengthening), welcomed 500 participants.

The event was attended by religious and community figures, including Muhammad Asriady from UIN Alauddin Makassar, and Ilham Arief Sirajuddin, the mosque's founder. This initiative reflects McDonald's Indonesia's philosophy of "Dari Indonesia, untuk Indonesia" (From Indonesia, for Indonesia).

In Karawang, McDonald's Indonesia extended its support to local Islamic boarding schools, religious study groups, and the underprivileged. Through the "Ramadan Sinergi" programme at Pondok Pesantren Sumber Barokah, the company fostered community bonds and educational growth.

Riki Purnama, associate director of operations at Rekso Nasional Food, stated, "Guided by the spirit of 'From Indonesia, for Indonesia,' which accompanies our every step, McDonald's Indonesia aims to make this year's Ramadan a moment to bring even greater benefits to the communities around us - wherever and whenever we operate - including sharing knowledge and inspiration."

As part of its Ramadan outreach, McDonald's Indonesia launched a nationwide initiative providing iftar meals to more than 300 mosques. The programme aims to further strengthen ties with local communities, reinforcing its goal of becoming more than just a fast-food brand, but a unifying force during the holy month.

Caroline Kurniadjaja, associate director of marketing at McDonald's Indonesia, highlighted the inspiration behind their Ramadan menu. "Our main inspiration is ayam serundeng lengkuas, a dish loved by many Indonesians, paired with the uniquely flavoured sambal bajak, which offers a distinctive blend of spiciness, sweetness, and savoury richness." She noted that this dish had previously received positive feedback in 2022, making its return this year a natural choice.

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