McDonald's HK and Verdy launch thematic pop-up store at ComplexCon HK

McDonald's Hong Kong has collaborated with Japanese graphic artist Verdy, the artistic director of ComplexCon Hong Kong, to introduce an exclusive collection of merchandise and a pop-up store available from 23 until 24 March.  

This partnership will showcase a delightful fusion of culinary and cultural art at ComplexCon Hong Kong, the highly anticipated art and popular culture festival making its debut in Asia, which will take place at Asia World Expo this weekend. 

The stylish pop-up store, mostly in vibrant yellow, black and white colours, is located next to the passage connecting the trendy market and ComplexCon Food Festival. Both the design of the pop-up store and the unique food packaging are curated by Verdy.  

The exterior will be adorned with Verdy's signature hand-drawn character, Vick, holding our signature fries in one hand with a quirky expression and playfully shaking fries in the other. This combination of childhood nostalgia and contemporary flair makes the McDonald's pop-up store a must-visit spot in ComplexCon Hong Kong.  

During the two-day event, the pop-up store will offer selected McDonald's classic items, including the nine-pieces chicken McNuggets set with two limited-time special dipping sauces. Furthermore, there will be warm and fluffy Hotcakes sprinkled with chocolate powder in the shape of Vick, as well as Hash Browns. 

On the other hand, Verdy has also specially created a series of limited-edition collaborative merchandise for McDonald's Hong Kong featuring the Vick character and iconic McDonald's items. 

ComplexCon Hong Kong’s visitors and McDonald's App members will have the exclusive opportunity to pre-order the " Vick Collector's Set " starting from 10am on 23 March by scanning the designated QR code at the pop-up store within the venue. 

While McDonald's app members can access the pre-order website through the app's banner and choose their preferred pickup location from 20 designated McDonald's restaurants during the ordering and payment process. Customers who successfully pre-order will receive a confirmation email covering the redemption details between 26 March and 14 April. 

As one of the main sponsors of this event, Randy Lai, CEO of McDonald's Hong Kong, said, "McDonald's Hong Kong has always been at the forefront of cultural trends, consistently striving for innovation and excellence to provide our customers with a delightful and refreshing experience. We are thrilled to be the exclusive Official Taste Partner of ComplexCon which allows us to present the first McDonald’s Pop Up Store in Hong Kong, celebrating McDonald's iconic food items with the vibrant art and cultural scene."

"In a groundbreaking move, we have also partnered with the esteemed graphic artist Verdy to create a global exclusive collection of merchandise. As a brand that has grown up with everyone in the city, McDonald's Hong Kong will continue to support art and cultural activities, creating more ‘Happy Moments’ for our customers," she added.

MARKETING-INTERACTIVE has reached out to McDonald's HK for more information. 

Don't miss: Hong Kong sets to stage the first ComplexCon in March 2024

The ComplexCon festival, which has been hosted in Los Angeles, California since 2016, is known for its expert-led curatorial approach, defining the culture of the moment and being the launch pad of what’s coming next across fashion, art, music and technology.

Projected to welcome over 30,000 guests from all over Asia and the rest of the world to AsiaWorld Expo, ComplexCon Hong Kong looks to provide an unprecedented experience for global pop culture enthusiasts to participate in this important cultural tentpole moment as part of the international festivities circuit.

Join us this coming 26 June for Content360 Hong Kong, a one-day-two-streams extravaganza under the theme of "Content that captivates". Get together with our fellow marketers to learn about AI in content creation, integration of content with commerce and cross-border targeting, and find the recipe for success within the content marketing world! 

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