McDonald's free Big Mac lunch box is being sold on Carousell for up to SG$40

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McDonald's limited edition Big Mac-themed lunch boxes are now being sold on local platform Carousell for prices as high as SG$40, as seen by MARKETING-INTERACTIVE.

Currently, there are four listings for the Big Mac-themed lunch boxes on Carousell with the lowest priced at just SG$1.

The lunchbox is part of a new trend at McDonald's that requires consumers to simply recite the "secret code" to receive a free lunch box.

Don't miss: Chant the Big Mac burger recipe for a free lunchbox at McDonald's

In order to receive the lunch boxes, consumers have to recite, "two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun." to their cashier. Customers can either chant or sing to receive the box which is reportedly big enough to hold a burger and comes with a separate snack box.

Checks by MARKETING-INTERACTIVE revealed that videos have been appearing on TikTok with customers recording themselves while saying the phrase before getting the lunch box. Media reports also suggest that customers are not required to purchase any items in-store to receive the free lunchbox.

The lunchboxes have since skyrocketed in popularity and videos have begun to surface on TikTok of users missing out on the chance to get the lunchboxes as they go out of stock.

MARKETING-INTERACTIVE has reached out for more information.

Recently, DKSH hired Daniel Lee, former McDonald’s digital director, as vice president, group digital transformation. Lee has over 15 years of experience and was with McDonald’s for over 10 of those years.

A spokesperson from DKSH confirmed Lee’s appointment stating that in his new role, he will be based in Singapore, and will report to Sam Oh, chief information officer. Together they will drive the Digital Transformation plan in line with DKSH’s strategy and objectives.

In his current role, which he started in the last quarter of 2022, Lee is responsible for applying digital technologies to create significant new business value. On his LinkedIn profile, he describes it as “more than digitising manual processes; it is about disrupting and expanding the current business model for the future of the company.”

His last role at McDonald’s was senior director for digital acceleration, foundational markets, a role he held for over seven years. The role was a newly formed one where he was leading a global team to accelerate digital initiatives and programs across 85 markets across Asia, Europe and Latin America (LATAM). He activated markets to generate sustainable digital revenue through data and insights-driven programs, powered by a global mobile app.

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