McCann Worldgroup China names new CEO for Greater China

McCann Worldgroup China has appointed Carter Chow (pictured) as Greater China CEO, marking his return after an eight-year hiatus. 

According to the release, Chow’s return to McCann Worldgroup symbolises a new chapter of growth for the network, which is comprised of McCann, MRM, CRAFT in Greater China. It also aims to reaffirm the company's commitment to creativity and innovation in the Chinese market.

Chow rejoins McCann Worldgroup after eight years away, during which time he served as the China CEO of J. Walter Thompson, then China CEO and Greater China CEO for Wunderman Thompson, before becoming president of VML. 

With over 20 years of experience, this will be Chow’s second stint with McCann Worldgroup. He was previously the managing director for its Shanghai office, before becoming the chief marketing officer for McCann Worldgroup Greater China. 

Ghassan Harfouche, president of McCann Worldgroup APMENA, said: “I am delighted that Chow is returning to us to take up the reins of our Greater China operations. Chow brings a unique blend of leadership, strategic vision, and a deep understanding of the Chinese market, with a proven track record of success. This makes him the ideal candidate to lead our operations in one of the most dynamic and important regions globally."

“I’m so pleased to be re-joining such an iconic advertising and marketing brand that’s been so close to my heart. The Chinese market presents immense opportunities, and I am committed to leveraging the strengths of the McCann Worldgroup network, and to fostering innovation, to enhance our capabilities and offer best-in-class services to our clients,” Chow said. 

MARKETING-INTERACTIVE has reached out to McCann Worldgroup for more information. 

As part of the Interpublic Group, the core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum.

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