McCann China poaches BBH China ECD as chief creative officer

McCann China has named Yinbo Ma chief creative officer. Ma will take on the role from august and will be based in Shanghai. Ma will report to Emily Chang, CEO, McCann Worldgroup China, and will be responsible for leading McCann’s creative teams across Beijing, Shanghai and Guangzhou. Ma has worked on numerous global brands including Heineken, Sprite, Audi, Samsung, Johnnie Walker and Google. 

He was last with BBH China as ECD, a role which he has held for 14 years, according to his LinkedIn. He has also spent over four years with the likes of DDB and a year with Publicis in the states. 

“I am delighted to have Ma joining our China family,” said Chang. “McCann’s global mantra – ‘creativity is the only way to survive’ – has never been more true in China’s highly competitive market.”

“Every year the McCann network produces really inspiring work that pushes the industry ahead. Its China leadership team, headed by Chang, is really open to brave ideas. Combined with their strong client list, I see so much potential to create exciting, world-class work as we help brands earn a meaningful role in people’s lives,” Ma (pictured) added.

Last year, McCann China also strengthened its team with the hire of Wu Shu its general manager. Shu brings over 18 years of experience in advertising, communication and marketing with a strong track record in digital, including social and influencer strategy. She joins McCann from Blue Focus, where she was GM of Blue Focus Shanghai's Brand Center.

Earlier this year, Alibaba appointed McCann China as its creative partner for the Olympics campaign, covering marketing, communications and creative services for the Beijing 2022 Winter Olympics. Alibaba holds a 12-year partnership deal with the Olympics.

For the Beijing 2022 campaign, the agency plans to feature touching stories of ordinary people and how the Olympic Games play a meaningful role in their lives. The campaign will introduce stories of various technological advancements and how those advancements contribute to society and humanity’s development.