Mastercard and CNCBI partner up to enhance customer experience with new card launch

Mastercard has partnered with China CITIC Bank International (CNCBI) to enhance customers’ experiences with the launch of the CNCBI Jewel World Elite Mastercard card.

The new card caters specifically for the high-net-worth (HNW) segment in the market and provides affluent customers with an array of exclusive benefits and extraordinary experiences, redefining the benchmark for premium credit card service.

This comes as CNCBI recognises the rising demand and expectations of HNW customers for premium credit card service. Committed to delivering unparalleled, unique service and experiences which escalate customers’ lifestyle to new heights, the CNCBI Jewel World Elite Mastercard Card exemplifies a sense of prestige and furnishes customers with myriad exclusive privileges.

Helena Chen, managing director, Hong Kong & Macau, Mastercard, emphasised the significance of HNW individuals leveraging premium credit cards as influential instruments to elevate their lifestyles and access exclusive privileges.

"Mastercard aims to always deliver the best experience for cardholders, which is why the company is delighted to launch the CNCBI Jewel World Elite Mastercard Card in collaboration with CNCBI. Through the newly launched card, affluent and high-net-worth cardholders will have access to bespoke privileges that are tailored to their needs and lifestyles,” Chen added.

Peter Yim, executive general manager, general banking products, personal & business banking group, CNCBI, said: “On the back of a century’s heritage and a solid root in Hong Kong, CNCBI remains dedicated to delivering customer-centric banking services to our customers.  In view of the Greater Bay Area’s economic development, the HNW market will continue to exhibit rapid growth.

Yim added that the introduction of the China CITIC Bank International Jewel World Elite Mastercard card marks a key milestone in our ongoing efforts to enhance our credit card service.  “It also signifies an important move which serves to fortify CNCBI’s competitive edge on the bank’s solid credit card business foundation,” he added.

MARKETING-INTERACTIVE has reached out to Mastercard for more information. 

Don't miss: Hang Seng Bank and Mastercard join forces to embrace inclusivity with new 'touch card'

This isn't Mastercard's first partnership to strive towards enhancing user experience with a new credit card launch. Back in June, it joined forces with Hang Seng Bank to launch the new "MMPOWER World Mastercard", embracing inclusivity and elevating customers’ experiences by bringing upgraded rewards and benefits in customers’ everyday spending.

Combining style, functionality and inclusivity with its accessible design, MMPOWER card is also the first Mastercard “Touch Card” in Hong Kong, featuring a unique notch on the edge that allows people who are blind or partially visually impaired to distinguish the card by touch.

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