Martell elevates experience for music lovers with Clockenflap sponsorship

Cognac house Martell is sponsoring the Clockenflap Music & Arts Festival, which will take place at the Central Harbourfront this weekend from 29 November to 1 December.

Clockenflap is one of the biggest annual outdoor music and arts festival in Hong Kong that incorporates international, regional, and local artists.

As the cognac partner for the event, Martell will launch a neon-lit Martell bar located next to the “Park stage by Martell.” The bar will serve cocktails made with Martell Noblige cognac, including the Martell Ginger Pop, a refreshing mix with ginger ale, and the Martell Petal Punch, a delicate blend of white peach and jasmine tea soda.

In addition to its cocktail offerings, the Martell Bar will feature a giant neon-lit Noblige bottle, plush cube sofas, and an infinity mirror, creating an inviting space for visitors to snap photos, sip drinks, and relax. Guests can unwind in the chill-out areas, enjoy delicious cocktails, and soak in the festival atmosphere.

To promote the Martell Bar, guests who share a photo featuring these elements on social media will receive a voucher for 50% off their second Noblige cocktail, limited to 200 vouchers per day.

The sponsorship also marks the launch of Martell Swift Label, the brand's new music platform. Designed to invigorate the Hong Kong music scene, Martell Swift Label aims to help local music enthusiasts "soar beyond the expected".

As the exclusive sponsor of the “Park stage by Martell,” Martell is transforming the festival's third stage into an immersive playground of drinks and music. The lineup includes 18 artists, featuring Korean indie-rock band The Black Skirts, the upbeat Japanese-Australian four-piece Last Dinosaurs, and Hong Kong's own melodic quartet Wantamnam.

Through collaborations with diverse artists and innovative influencers, Martell aims to create unforgettable experiences that combine contemporary music with premium cognac, aiming to establish itself as a destination for enhanced nightlife experiences that appeal to young audiences with refined tastes.

Martell is set to electrify the local music scenes and engage the young generations by creating exceptional and vibrant night experiences, according to the release.  After its Clockenflap debut, Martell will take the party to the city’s hottest nightclubs and bars, inviting even more music fans and cognac lovers alike to “soar beyond the expected”.

MARKETING-INTERACTIVE has reached out to Martell for more information. 

In addition to Martell, Clockenflap is also sponsored by brands including Hang Seng Bank, FASHION ASIA the Hong Kong Tourism Board (HKTB), Pizza Hut, and Stella Artois.

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