Marriott International names new CMO for APAC as Bart Buiring transitions on

Marriott International has named John Toomey (pictured left) as the new chief sales and marketing officer for APAC (excluding China), succeeding Bart Buiring (pictured right). Meanwhile, Buiring will be taking on a new role as managing director, luxury, Greater China, Marriott International.

The new appointment aims to position the company for future growth in the region and tap into its leadership pool to better meet localised needs and support customers, associates, and owners.

In his new role, Toomey will oversee the consumer strategy for Marriott International in the region, including brand management, marketing, sales, distribution, revenue management, loyalty, customer experience, digital and communications.

As a 27-year Marriott-veteran, Toomey has held a strong track record for driving performance and collaboration. Under his leadership, Marriott entered a partnership with digital giant, Rakuten, tapping into their 110-million-member base to expand the growth of the Marriott Bonvoy loyalty platform.

During his time at Marriott, Toomey had helmed various senior roles including the vice president of sales and marketing, Asia Pacific (excluding China), where he was responsible for setting the strategic vision and performance and is responsible for sales, marketing and other relevant parts.

On the other hand, Buiring will oversee Greater China’s luxury portfolio which comprises nearly 70 hotels and resorts across eight luxury brands. Furthermore, he will be responsible for several categories of the brand such as leading the luxury business team driving top-line financial, operational excellence, brand marketing and communications teams.

During the past 22 years, Buiring has held over a dozen leadership roles with Marriott International both in Asia Pacific and corporate. Most recently from 2020 to 2023, in his role as chief sales and marketing officer, Asia Pacific, he was responsible for the region’s consumer strategy, including sales, revenue, marketing, loyalty, brand, digital, and customer experience.

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