Marriott Bonvoy launches new campaign bringing corporate travellers together 

Marriott Bonvoy, Marriott International’s loyalty programme, has launched its latest initiative, ‘Spark this moment’.

The campaign invites corporate travellers to reconnect with each other, create special moments and build memories.

Ramesh Daryanani, VP of global sales in the APAC region said that they had noticed a strong uptake in MICE bookings, indicating a deepened desire for human connection and face-to-face meetings since the easing of pandemic restrictions.

“With our diverse portfolio of hotels and resorts across the region, we’re able to deliver a wide range of offerings to meeting planners and corporate travellers to suit their needs, inspiring more meaningful connections and memorable moments,” he added.

To empower and meet the evolving needs of meeting planners and corporate travellers, the new campaign highlights how guests can best maximize their meeting experience.

A release to the press stated that the initiative facilitated people to meet through the concept of SPARK. SPARK is an acronym that stands for - success, passion, appreciation, relationships and kindness. The initiative allows for new ideas to flow when people come together, discover the local cultural wonders to be found, gather to share delicacies and good times, have more in-person meetings. 

Don't miss: Marriott Bonvoy hands APAC social media remit to Grey Group Singapore

To grow its social media presence, Marriott Bonvoy appointed Grey Group Singapore as its APAC social media agency excluding China, following a competitive pitch process in late 2022. The initial appointment lasts for one year.

Under the new contract, Grey Singapore will promote Marriott Bonvoy’s brand promise through engaging social content, while offering strategic counsel and guidance on brand strategy. 

The account will be led by Shawn Low, head of social at Grey Singapore. Low has knowledge in the travel sector, having previously worked for global travel brand Lonely Planet. He also co-founded a London-based travel tech company Firef.ly. 

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