Mandai Wildlife Group banks on Go City's marketing portfolio to drive tourism

Mandai Wildlife Group has signed a multi-year strategic partnership with attraction pass company Go City and will leverage Go City’s global reach to drive visitors to Mandai Wildlife Reserve. Under the partnership, Go City will deliver a range of global marketing activities to promote the destination, specifically in the US and UK markets. Mandai Wildlife Group will also work with Go City on an application programming interface (API) that aims to enhance the overall experience and ensure the park visits are seamless for travelers. 

The collaboration between Mandai and Go City starts immediately. Also, this is Mandai's only partnership on a global scale with a global attraction pass company, focusing mainly on international long haul travellers. 

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Mandai Wildlife Group operates wildlife parks including Singapore Zoo, Night Safari and River Wonders and the upcoming Bird Paradise, set to open in the second quarter of the year. The group is also driving a rejuvenation project at Mandai Wildlife Reserve that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort. 

According to a press statement, Go City was identified as the strongest partner for this collaboration due to the company’s strength in marketing to long-haul travelers ang given that it has products in over 30 countries around the world. It is also looking to grow its presence in APAC with products in Singapore, Seoul, Bangkok and Sydney. 

Jean Choi, chief of sales and marketing, Mandai Wildlife Group said, “Since the return of travel to Singapore in 2022, we have seen an overall positive recovery from markets like the United States, United Kingdom, and Australia. Go City has been a key partner in helping us drive visitors from these markets to our parks. We are pleased to grow this partnership and bring it to the next level to promote the developments at Mandai Wildlife Reserve and our new experiences.”

MARKETING-INTERACTIVE has reached out for more information.

Jon Owen, CEO of Go City said Go City is focused on delivering the best customer experience for travelers all over the world, and it sees a massive opportunity to grow that experience offering in APAC. “We’re thrilled to partner with Mandai to draw more travelers to Singapore, and we’re confident that this partnership is a strong start to what we know will be an incredible year in the destination."

"We're thrilled to launch this multi-year partnership with Mandai Wildlife Group," said Baidi Li, SVP of commercial (APAC) at Go City. “Go City is betting big on the APAC region, with team expansion, new product launches, and long-term partnerships with major players in the region, such as Mandai. We’re so excited for what this partnership will mean for our APAC customers and visitors.”

Last October, Mandai Wildlife Group teamed up with 20 like-minded F&B brands to create exclusive food items and grocery bundles inspired by the diets of wildlife. This is part of Mandai Wildlife Group’s new campaign “Choose Good with Mandai” which focuses on the intrinsic value of wildlife to raise awareness of the symbiotic relationship between people, nature and the world. 

Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a wildlife and nature destination in Singapore.

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