Malaysian brands trendjack #iamnotarobot after vaccine registration woes
share on
Malaysians attempting to register for their AstraZeneca vaccination shots recently ended up visibly frustrated when they had to prove multiple times on the reCAPTCHA page that they were not a robot. Many voiced their frustrations online, with one saying he had to "try many times until mouse on fire" while another posted an image of a damaged laptop with the caption "I think I have an outdated laptop". Minister of Science, Technology, and Innovation, Khairy Jamaluddin, even took to Twitter to apologise for the glitch and multiple refreshes.
Amidst the visible frustration among Malaysians, brands decided to lighten up the spirits of citizens by jumping on the trend with the hashtag #iamnotarobot.
Which one tickled you the most?
988 Play
https://www.facebook.com/988.Play/posts/305954131086489
ATO Store
https://www.facebook.com/ato.com.my/posts/3918801118236368
Bacon and Balls
https://www.facebook.com/baconandballs/posts/4314449801912209
Continental Tyre Malaysia
https://www.facebook.com/continental.malaysia/posts/1731864233653744
DFS Engineering
https://www.facebook.com/DFS.COBOT/posts/975300736547977
Hypergear Malaysia
https://www.facebook.com/HPGMalaysia/posts/2525572950922447
Mitsubishi Motors
https://www.facebook.com/MitsubishiMotorsMalaysia/posts/4048931798501419
Secret Recipe
https://www.facebook.com/SecretRecipeMsia/posts/10158484152635805
Pizza Hut
Pizza Hut took it one step further by turning it into a giveaway contest.
https://www.facebook.com/pizzahutmalaysia/posts/10159107542434654
The Alley Malaysia
https://www.facebook.com/thealleymalaysia/posts/4127754160651781
Tesco Malaysia
https://www.facebook.com/191466347557947/posts/4225764244128117/?d=n
TOPGIRL Malaysia
https://www.facebook.com/topgirlmalaysia/posts/4143029262421557
Vanilla Crepe
https://www.facebook.com/vanillacrepe.my/posts/3540024369432126
Wah Motor Superbike
https://www.facebook.com/WahMotorSuperbike/posts/3954802027935227
Xiaomi Malaysia
https://www.facebook.com/XiaomiMalaysia/posts/1770308156506604
Have you seen any interesting #iamnotarobot posts? Share it with the team at layhianl@marketing-interactive.com.
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window