MY brands hop on the trend as Paralympians Cheah Liek Hou and Eddy Bernard win big

The Paralympics is reaching a close this Sunday on 8 September but the celebrations are just beginning for Malaysia. 

Malaysia won its first gold at the 2024 Paralympics yesterday when eight-time world champion Cheah Liek Hou defended his gold medal in the SU5 men's singles para-badminton finals.

Meanwhile, Eddy Bernard made the nation proud over the Merdeka Day weekend when he snagged a bronze in the men's 100m T44. The Sabah sprinter also earned Malaysia its first Paralympics medal this year. 

The nation was beyond excited by Bernard's and Cheah's win, with some brands taking it upon themselves to trendjack and celebrate their accomplishments with social posts. 

Below is a list of some of A+M's favourite Paralympics trendjack posts so far. 

Don't miss: MY tops with Olympic incentives: How brands can jump onboard authentically

1. BS Nutrition 

2. Chin Hin Property Development 

3. Family Mart Malaysia

4. Grab Malaysia 

5. Mokti's Ice Cream

6. Proton 

7. Texas Chicken Malaysia 

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