Malaysia Aviation Group introduces e-wallet for Enrich members

Malaysia Airline’s loyalty programme, Enrich, has unveiled its latest offering which is the EnrichMoney Visa prepaid card and app. The hope is for the multi-currency e-wallet to provide a more secure and convenient way for Enrich members to make cashless transactions locally or overseas.

Phillip See, CEO of Malaysia Aviation Group’s (MAG) loyalty and travel solutions wing, said that the product launch is a part of MAG’s digitalisation milestone which aims to provide a more convenient and flexible experience for Enrich members. “We are committed to delivering new products and services that simplify life and empower members to achieve their goals. This shows our progression in transitioning Enrich from a conventional frequent flyer programme to providing holistic travel and lifestyle solutions,” he added.

In conjunction with the travel industry’s recovery, the introduction of the e-wallet seems timely as people are starting to travel and are looking for seamless transactions. Additionally, the analytic feature enables users to create savings boxes for specific trips.

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To commemorate the launch, Enrich and Merchantrade Asia launched a special campaign to celebrate this partnership at MATTA Fair 2023. Malaysia Aviation Group (MAG)’s airlines, comprising Malaysia Airlines, Firefly, and MASwings, have been appointed as the official airlines for the forthcoming Malaysian Association Tour & Travel Agents (MATTA) Fair 2023. 

Ramasamy K Veeran, managing director of Merchantrade Asia said that with many transitioning to digital and accelerating growth of digital payments, customer experience and having a strong value proposition have become more important than ever.

“With products like EnrichMoney, we are able to elevate the user experience, provide new levels of convenience that meet the evolving needs of consumers while remaining at the forefront of this digital wave,” he added.

Based on Visa’s International Travel platform data, Ng Kong Boon, Visa country manager for Malaysia said that the total spend by Visa cardholders returned to almost 70% levels for Malaysia compared to 2019 before the pandemic. 

“With the return of travel by more consumers in the coming year and opening up of more borders globally, we are excited to partner Enrich and Merchantrade Asia to update the benefits and rewards of the EnrichMoney Visa prepaid card and app to cater to the needs of our valued cardholders,” he explained.

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