Malaysia Airlines wheels out incentives under Cuti-Cuti campaign to push domestic travel
share on
Malaysia Airlines (MAB) has pushed out a special incentive programme for Malaysians to promote local travel under the Cuti-Cuti Malaysia campaign. As part of the new initiative, MAB will hand out subsidised airline tickets until 8 December for all domestic travels. The tickets are eligible for use until 30 June 2021 and is exclusively available for all bookings made on its website.
Additionally, MAB is also offering consumers a discount of up to RM200 on its economy and business class normal fares to all local destinations. Consumers are required to sign up as Enrich members to proceed with the booking. Meanwhile, the airline is also handing out 500 bonus Enrich Miles which will be credited after the flight completes.
At the same time, MHholidays, MAB's tour operating arm, is also dishing out a 25% off discount on flight and hotel packages on domestic destinations until 8 December, for travel until 30 June 2021. A+M has reached out to MAB for additional information.
MAB's group chief marketing and customer experience officer, Lau Yin May, said the airline remains optimistic that domestic travel and tourism will recover quicker with all parties jointly playing their part in upholding all safety and health measures related to COVID-19 when travelling.
"Via our Fly Confidently campaign, we have been working tirelessly to elevate safety and health measures at each of our customer and operational touchpoints to ensure that our passengers can enjoy a safer and comfortable journey with us," she added.
The airline is currently in the midst of a restructuring exercise and is in talks with lessors, creditors and key suppliers. Last month, Bernama reported that the Malaysia Aviation Group (MAG) reportedly put forth an early retirement scheme for staff amidst negotiations with lessors and creditors over MAB's restructuring exercise. According to Bernama, a MAG Early Retirement Application form was made available to staff across all its subsidiaries, including MAB, Firefly, MASwings, MAB Kargo, AeroDarat Services, Hijrah Biru and the MAB Academy.
The early retirement scheme is reportedly targeted at employees based in Malaysia who are 45 years old and above, and have been with the company continuously for at least 10 years. This includes the years of service in the Malaysia Airlines group, Bernama added.
Enjoyed what you have read? Follow us on Instagram for the latest updates in Southeast Asia's marketing and advertising space!
Related articles:
How MAB continues to build brand as fate of airline remains up in the air
Malaysia Airlines to undergo 'urgent restructuring exercise' over next few months
Malaysia Airlines takes to the skies with 3Sixty tie-up to bolster online retail experience
Malaysia Airlines and Japan Airlines enter new partnership
Malaysia Airlines warns consumers of fake website
Malaysia Airlines brand and marcomms lead TJ Chan joins Astro
Malaysia Airlines inks multi-year content agreement with Travelport
Malaysia Airlines expands travel to European markets with Qatar Airways
MAVCOM approves joint business between Malaysia Airlines and JAL
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window