Malaysia Airlines launches voluntary carbon offset programme

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Malaysia Airlines has launched a voluntary carbon offset programme as it looks to help individuals and corporate customers calculate, understand, and offset the carbon emissions associated with the flights by supporting verified carbon offsetting projects when booking flights through the airline’s website.

The carbon offset programme was implemented in collaboration with CHOOOSE, a climate tech company headquartered in Norway with partnerships around the world. This, according to Malaysia Airlines in a statement, marks a milestone in Malaysia Aviation Group’s (MAG) commitment to achieving net-zero carbon emissions by 2050, as outlined its sustainability blueprint.

Through the programme, Malaysia Airlines’ customers will be provided with visibility into the carbon emissions generated by their flights during the booking process. Customers will also be provided with the option to offset their emissions from their flights by supporting high-quality carbon projects certified by internationally recognised certification standards and aligned with the UN Sustainable Development Goals. The funds paid to address the traveller’s carbon emissions will be used to support projects that reduce, capture, or avoid greenhouse gas emissions.

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Philip See, group chief sustainability officer at MAG said that the programme aims provide customers with transparency, wherein customers can gain a deeper understanding of the carbon impact of their journey “as [it] collectively takes significant steps towards [its] commitment of achieving a net-zero carbon emissions by 2050 and ensure a sustainable tomorrow for all.” Customers can gain a deeper understanding of the carbon impact of their journey.

“This empowers them to make more sustainable travel choices that align with their environmental values,” a statement to the press added.

The climate projects selected by MAG, in collaboration with industry experts, encompass a diverse range of initiatives implemented across the ASEAN region. In addition to their climate impact, the supported projects protect and restore peatland ecosystems, reduce deforestation and degradation, and provide capacity building and income generation to improve the livelihoods of marginalised communities, amongst other benefits.

This update comes shortly after MAG announced its partnership with CHOOSE to develop a climate software solution.

CHOOOSE’s CEO and founder, Andreas Slettvol said that the demand for transparency around carbon emissions from customers continues to grow, and partnerships such as the one between CHOOOSE and MAG are crucial in helping to achieve industry-wide change with more sustainable travel options. “MAG is a key player in the travel industry and we are proud to be working alongside them as part of their sustainability strategy.”

On the leadership front, Malaysia Airlines recently picked Dersenish Aresandiran as its new chief commercial officer of its airline business, including Malaysia Airlines, Firefly and MASwings.

He is set to assume his new position on 1 July 2023 and will report directly to the airlines’ chief executive officer, Ahmad Luqman Mohd Azmi.

“A decision was made to re-designate the role of chief revenue officer to chief commercial officer,” the memo read. "After an extensive search and careful consideration, we have successfully concluded our quest," it continued.

Dersenish is no stranger to the airline, having worked at the company for nearly eight years, from 2007 to 2011 and 2018 to 2021.

He has held the roles of revenue analyst revenue management, controller of advertising and promotions, head of chief commercial officer’s office, head of commercial planning of business insights and market development, as well as global head of revenue management and commercial planning during his time at the airlines.

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