Content 360 2025 Singapore
Study: Majority of HK employers have difficulties in finding talent in 2023

Study: Majority of HK employers have difficulties in finding talent in 2023

share on

Talent crunch in Hong Kong continues and 85% of employers in the city have difficulties in finding talent they need in 2023, of which 25% of them said that sales and marketing is one of the in-demand technical skills in Hong Kong,  according to a study by ManpowerGroup.

Conducted in February, ManpowerGroup has launched Global Employment Outlook for Q2 2023 and collected data from 38,846 employers across 41 markets, in which 510 employers are from Hong Kong.

The study found that 77% employers globally report difficulty finding the talent they need in 2023, strengthening +2 percentage points year-over-year and more than double the difficulty in 2010 (31%). While in Hong Kong, 85% of employers find it difficult in finding talent they need in 2023, a 2% rise year-over-year and reaching a 17-year high.

talent shortage chart 1

Meanwhile, the top five in-demand technical skills Hong Kong are IT & data (43%), engineering (28%), sales and marketing (25%), ESG risk/advisory/governance (22%) and sustainability/environmental (21%). 

mmambwe

The highest demand in soft skills in Hong Kong are leadership & social influence, followed by creativity & originality, reliability & self-dicipline, initiative taking and collaboration and teamwork.

want soft skills

Don't miss: HK authorities require talent scheme applicants to submit criminal records after revoking work visa of controversial scientist

In terms of communication services, demand for talent has eclipsed supply where 80% of organisations report difficulty finding the talent they need. Despite the talent shortage, employers globally anticipate a net employment outlook of +81%, strengthening +49% since last quarter and +81% when compared to this time last year.

The study also shows that medium-size companies (88%) are facing largest difficulty in filling roles, followed by large companies (83%), small companies (83%) and micro companies (82%).

MARKETING-INTERACTIVE has reached out to ManpowerGroup for further information.

Although the majority of employers find difficult to hire talent, they report net positive hiring intentions, ranging from 2% to 41%. Regionally, the brightest hiring intentions for next quarter are in North America (+30%), with the greatest expectations in Panama (+41%), Costa Rica (+38%) and Guatemala (+38%). Organisations in the IT industry report the most optimistic in hiring talent (+34%), followed by communication services (+30%) and financials & real estate (+29%). 

Join Content 360 - Hong Kong: Stories For A New Era where over 150 content marketers come together to shape the future.  Content 360 - Hong Kong is a must-attend conference that focuses on cutting-edge content trends, innovative creation techniques, strategies to customise your content for the newest marketing channels, and more. Don't miss out on this opportunity to elevate your content marketing game in Hong Kong! Tickets are on sale now, register today. https://conferences.marketing-interactive.com/content360-hk/

Related articles:

HK's population drops for 3rd consecutive year with net outflow of 60,000 residents in 2022
Survey: Talent crunch in HK continues as workers look for better work benefits
Survey: Nearly half of HK employers to retain older workers amidst talent crunch

 

 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window