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Mindshare HK names Maggie Tong managing director

Mindshare HK names Maggie Tong managing director

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Mindshare has named Maggie Tong the next managing director of the Hong Kong office, filling the vacancy left by GroupM Hong Kong CEO Caroline Chan.

Tong joins from Wunderman Thompson, where she was managing partner. 

In her role as MD, Tong will bring her experience in MarTech, data services capabilities, consumer experience and journey design, data analytics and insights from nearly two decades in the agency world. She will lead an office that had a strong 2020, picking up PepsiCo business and retaining L’Oréal as a client.

Tong will report to Mindshare APAC CEO Amrita Randhawa and GroupM Hong Kong CEO Caroline Chan.

“We were impressed throughout the process with the very pragmatic view that Maggie presented on delivering agency growth, her approach on growing and developing people and perhaps most importantly she sparked a vision of new products and services for a wide range of clients that Mindshare Hong Kong could go to the market with," said Randhawa.

"At a personal level, her inherent positivity and can-do spirit shone through in every interaction and she felt part of the team already."


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