M&C Saatchi Performance names APAC managing partner and SG country director

Global digital media agency M&C Saatchi Performance has appointed Melissa Yik (pictured left) as country director Singapore and Roshat Adnani (pictured right) as managing partner APAC. These promotions come off the back of M&C Saatchi Performance’s significant growth with recent new business wins including Asana, ASICS, Julo, Noice and Jobstreet. These positions are newly-established roles. 

Yik has been with the agency for eight years. As account director, she has been responsible for driving digital performance across brands including Amazon Shopping, Beam Suntory, beIN SPORTS, Grab and Zalora. In her new role of country director Singapore, Yik will continue to steer accounts while guiding the agency’s Singapore office which acts as an important regional hub.

Adnani has been with M&C Saatchi Performance for five years. He enters his new role three years after having been promoted to director of growth APAC, which saw him responsible for managing the P&L across markets like India, Indonesia and MENA working across clients like Tinder, Myntra, Swiggy, Alodokter, MPL and Traveloka. In his new role of managing partner APAC, along with his existing responsibility, he will take care of maintaining the agency’s relationship with existing and new partners and oversee finance operations.

Both roles will report directly to Kabeer Chaudhary, managing director APAC at M&C Saatchi Performance.

Chaudhary said, "The agency would not be where it is today without the digital expertise and the ability of Yik and Adnani to always go the extra mile for our clients and our team. Their guidance and business acumen have driven our success making a real impact on our client portfolio and growth. We’re honoured to be able to promote talent that has grown within the agency and together with it."

Yik said, “It has been such an exciting journey since I first joined M&C Saatchi Performance in 2014. Back then, there were only three of us in the Singapore office and I am so proud today to be given the chance to lead the team of over 40 talented marketers to drive results for some of the agency’s biggest regional accounts. I look forward to working even harder with our team of inspiring individuals, leveraging on our extensive ability to convert data insights into impactful media strategies for all our clients.”

Adnani added, “The past five years have been a great journey for me professionally and personally. We’re experiencing significant momentum in the region with a varied portfolio of clients, a dedicated team of passionate marketers and a well-established network of trusted partners. The next few years will be critical for not just the agency but for the industry as a whole and I am excited about working alongside Chaudhary in navigating the changes.”

In June, M&C Saatchi Performance received an extension of partnership with Beam Suntory until 2024 after working together for a year. The company had previously appointed M&C Saatchi Performance to handle digital duties until April 2022 for key countries in Southeast Asia including Singapore, Malaysia, Thailand, Vietnam, Philippines and Cambodia.

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