lululemon invests US$110k in wellbeing organisations as part of new advisory board launch

lululemon has made a US$110,000 investment towards wellbeing organisations as part of the launch of its newly created Mental Wellbeing Global Advisory Board to further support its purpose of elevating human potential by helping people feel their best.

Chaired by two members of lululemon’s global senior leadership team, Nikki Neuburger, chief brand officer, and Susan Gelinas, chief people and culture officer, the board is comprised of 11 external diverse leaders in the global mental wellbeing space, including physicians, social service providers, academics, advocates, and social innovators. 

The inaugural Advisory Board includes Yvette Kong, Hong Kong competitive Olympic swimmer and founding Board Member of Mind HK; Daniel H. Gillison, CEO at the National Alliance on Mental Illness; Stephanie Brill, a thought leader in the field of gender diversity and children, amongst others.

To further drive the impact of the board, lululemon has invested US$10,000 on behalf of each external advisory board member in a wellbeing organisation of their choice, resulting in a total investment of US$110,000.

This comes as lululemon’s 2022 Global Wellbeing Report found that only 29% of respondents across the ten-country study indicated that they have strong wellbeing across all three dimensions of overall wellbeing (physical, mental, and social), demonstrating the importance and need for more resources and investment in this area.

The creation of the Mental Wellbeing Global Advisory Board builds upon lululemon’s work to advance and support mental wellbeing for its people and communities, which includes introducing mental health first aid training to all lululemon employees by the end 2023. It also advances lululemon’s Impact goals through the Centre for Social Impact which works to break the barriers that prevent access to wellbeing by leveraging lululemon’s expertise, resources, and communities to invest in and advocate for the wellbeing of those most impacted by systemic inequity around the world.

In partnership with lululemon’s leadership, the key areas the lululemon Mental Health Global Advisory Board will initially focus on include, supporting the development, implementation, and analysis of lululemon’s Annual Global Wellbeing Report; providing guidance on mental wellbeing offerings and support for lululemon employees; offering counsel on lululemon’s centre for social Impact practices and initiatives; advising on guest, community, and industry programming and convening that promote mental wellbeing. It will also be responsible for providing guidance on the development of experiences and tools to help Team Canada athletes maximise their potential both on and off the field/court.

The donations made on behalf of the advisory board members further expand the centre’s reach and support lululemon’s goal of positively impacting more than 10 million people globally by 2025 through an initial investment of US$75 million.

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