Lulu Raghavan steps up as Landor's APAC president

Landor has promoted Lulu Raghavan (pictured) to its new APAC president, reporting to Christian Schroeder, global president of Landor.  

Based in Mumbai, Raghavan will work closely with the market leaders and their leadership teams across APAC to nurture a culture of high performance and extraordinary creativity to drive business growth. 

She will oversee Landor's studios in India, Southeast Asia, China, Hong Kong, Australia, Japan, and its extensive client base across the APAC region.

She will succeed the current president of APAC Jonathan Cummings, as part of a long-term succession plan. This planned transition follows her appointment as vice president last year.

Raghavan has been with Landor for 23 years and brings a wealth of experience and a deep understanding of the branding industry. Most recently, she was the vice president, APAC, Landor. 

Throughout her tenure, she has held various roles across several geographies (San Francisco, New York, London and Mumbai).

Raghavan said: "I am honoured to take on the role of President for the APAC region. This is an exciting time for Landor, and I am eager to build on our strong foundation and continue to drive innovation and growth. I look forward to working closely with our talented teams across APAC to deliver exceptional value to our clients." 

Schroeder, said; "We are very excited to see Raghavan step into the APAC president role. Her extensive experience, dedication, and innovative approach make her the perfect fit to lead the region. I am personally delighted for Raghavan, and confident that she will continue to drive growth and excellence across our APAC offices." 

Don't miss: Landor & Fitch rebrands to Landor with expanded offerings

Originally named Landor & Fitch, the agency underwent a rebrand in November 2023 as a culmination of its five-year strategy that has seen an expanded offer across consultancy, design and experience. 

With the new name "Landor", the agency's new ultramarine identity is inspired by the transformative power of water and pays tribute to the origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour, according to the release.  

In a conversation with MARKETING-INTERACTIVE previously, Raghavan said with the belief in brand being the last mile of business strategy, a change in brand should never happen in a vacuum; but should follow on from a material change in the state of a business or an organisation.

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