LTA sees 16 agencies vying for social media account

The Land Transport Authority's (LTA) social media tender has 16 agencies pitching for it, including Goodstuph, Grey Group, Hashmeta, IPG Mediabrands, TBWA\\ Singapore, and Wild Advertising and Marketing. The tender was first published on Gebiz in mid-January and the appointment is for a year with the option to extend for another.

In a tender document previously seen by Marketing, the appointed agency will be responsible for strategic social media engagement and performance measurement for the LTA’s social media campaigns and assets, creative digital content production and marketing, influencer and content publisher engagement, contest management and content archival.

The objectives of the agency should be to help LTA enhance its social media presence, boost understanding of its initiatives and key messages, and deepen engagement with netizens. The appointed agency is to keep a constant watch on the latest social media trends and report relevant insights and establish partnerships with suitable social media influencers and online content publishers. It will also be responsible for conceptualising and developing interesting multimedia content and contests.

In its most recent initiative, LTA invited local artists to turn Punggol station into art showcase, where artists were encouraged to send in their portfolios and if shortlisted, will be invited to propose original art concepts to be developed and integrated with the station.