LTA launches new campaign to celebrate public transport workers

A new campaign by LTA and Ministry of Transport is encouraging people to pay a little more attention to public transport workers.The campaign is called the Public Transport Workers' Appreciation Campaign and runs of platforms such as OOH and online. According to a report on ST, it features outdoor posters, walkway banners and bus advertisements encouraging the public to show appreciation to these folks. The campaign is also running with the hashtag #ThankYouPTWorkers.Earlier this year, LTA appointed Wild Advertising & Marketing as its social media agency. This was following a pitch it called in October last year which saw a total of nine agencies vying for the account. The agencies that were shortlisted include Antics Holdings, Edelman Singapore and KRDS Digital. Meanwhile, the tender also saw the participation of agencies such as Animagine, Asia PR Werkz, Happy Marketer, Kloud Communications and Ogilvy & Mather (Singapore).