Love, Bonito banks on retail presence in HK with new store

Love, Bonito has launched its first flagship store in Hong Kong after operating purely online for over three years in the city. This is the brand's first brick-and-mortar outlet outside of Southeast Asia as it sets sights to scale up their international footprint. After running an online shopping platform for Hong Kong for more than three years, the flagship store offers the opportunity for Hong Kong customers to physically browse through their full collection of essentials and to try on the apparels within the 2,000-square-feet store.

The store features an electronic queue system, which is similar to many of their international outlets, so that customers can go about browsing while waiting for their turn to use the fitting room. Moreover, in-stores returns are also available for Hong Kong community now.

The omni-channel women's fashion brand currently headquarters in Singapore, and has given its omni-channel presence across four markets, including retail franchise in Cambodia, and international eCommerce among ten other markets - China, Australia, New Zealand, US, Canada, Japan, Philippines, Vietnam, Thailand and Brunei.

Earlier in March, Love, Bonito has appointed Christina Wang as head of Hong Kong and Taiwan. She hails from the world of luxury fashion and has worked at key brands such as Givenchy, Wolford, and Dunhill. She has a wealth of experience in new business development, where she conceptualised and implemented omnichannel strategies across markets and timezones.

Hong Kong is a market the brand is placing focus on in recent times. In August last year. the brand launched a  dedicated website, following the positive response from its pop-up shop at H Queen’s. The new website will offer pricing and payment in HK dollar, feature local best-sellers and allow returns that can be conveniently dropped at over 400 locations around the city. To celebrate the new website, Love, Bonito took over Hong Kong’s trams ti launch the “Travel in Style with Love, Bonito” campaign.

Previously, Love Bonito’s “Dream it, do it!” campaign was launched to support an ongoing Love, Bonito initiative titled LBCreate, a social-impact programme that aims to formalise the brand’s support for the female community by providing educational resources and necessary tools to carve a future they aspire to be in. This year, Love, Bonito partnered with Mattel to create the “Dream it, do it” Barbie collection to focus on the growth and development of girls and women who face many ongoing internal and external challenges. The campaign successfully deepened the brand’s connection with young women across Asia and encouraged them to have the confidence to follow their dreams, rightfully winning the gold award for Best eCommerce Campaign – Cross-border / Multi-market at MARKETING-INTERACTIVE’s Asia eCommerce Awards 2021.

(Photo courtesy: Love, Bonito's LinkedIn)

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