L’Oreal records over 1.2m visits to campaign microsite through Shopee collab for IWD

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L’Oreal has partnered with Shopee this year to launch the “Celebrate Your Strength” Super Brand Day campaign, in line with International Women’s Day. This collaboration was done with the purpose of engaging with the online community of beauty users to celebrate women’s achievements and empowerment. According to a statement, the campaign surpassed last year’s performance, recording over 1.2 million visits to the campaign microsite and 1.3 times more visits to L’Oreal’s official stores (Garnier, Maybelline New York, L’Oréal Paris).

This year’s International Women’s Day global theme focused on challenging gender inequality and encouraging people to seek out and celebrate women's achievements. To raise awareness of the campaign, L’Oreal tapped into Shopee’s reach and engagement tools. As part of the Celebrate Your Strength campaign, L'Oreal also invited personalities such as Nisa Kay on Shopee Live to share her beauty routine. The streams by L’Oreal gathered over 7000 minutes of views, with users sharing what inspired them to look beautiful every day. The International Women’s Day themed version of Shopee’s popular in-app game, Shopee Lucky Prize, was also a huge hit among users with over 216,000 plays throughout the campaign period.

Karan Kansal, L’Oreal APAC eCommerce director, said, “As one of the world’s top 10 companies by the 2020 Refinitiv Diversity & Inclusion Index, raising awareness and advocating for progress on gender inclusion has always been a key commitment for L’Oreal. This International Women’s Day, we are glad to collaborate with a leading eCommerce player such as Shopee in the region, to create an inspiring and localised online campaign that celebrates the amazing and strong women in our lives. In such challenging times, these positive and uplifting stories are ever more needed. We are heartened by the support from all our shoppers and the community of users on Shopee.”

Ian Ho, regional managing director at Shopee added, "Shopee is proud to be the chosen platform for L’Oréal’s International Women’s Day campaign. As we celebrate the strength of women, Shopee is committed to support L’Oreal in educating users about the campaign as they browse and buy their favourite beauty products online. This year, we are encouraged to see such overwhelming participation from Shopee users and beyond, with more users engaging and interacting with our exclusive International Women’s Day themed Shopee Lucky Prizes and livestreams. We are happy to be working with purpose-driven brands like L’Oreal to drive positive impact in our communities.”

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