Lando Norris, Oscar Piastri star in heartstopping new DP World film shot in SG

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Global supply chain solutions DP World and the McLaren Formula 1 team have unveiled an electrifying new film featuring McLaren Formula 1 drivers Lando Norris and Oscar Piastri.

The film, titled "Every second counts", showcases the dynamic partnership that supports McLaren's performance on and off track. It also showcases the partnership's dedication to excellence through meticulous preparation and pushing the boundaries of elite performance.

The film featured iconic spots in Singapore, including the Merlion, Gardens by the Bay and Singapore Flyer, as well as parts of the racetrack. It also featured snippets of DP World's employees and how drivers Norris and Piastri prepare for the race.

Don't miss: Formula 1 race cars and fireworks burst through CBD screens in dynamic 3D ad

Meanwhile, a voiceover can be heard over the visuals saying, "Years to prepare, months to see the possibilities. Hours to gain perspective. Milliseconds to achieve peak performance. Every second counts, smart logistics at every turn," it said.

The film comes as DP World and McLaren continue their partnership which first began in 2023.

Through the partnership, DP World will continue to leverage its smart logistics solutions and global network to provide expertise and experience to support McLaren's global and complex supplier network.

At the same time, the partnership will see DP World supporting the McLaren Formula 1 team to drive enhanced efficiency, reimagining the team's supply chain to make it faster, smarter and more sustainable.

"Every second really does count - as much on the track as it does for our customers. Just as precision timing and flawless execution are crucial on the racetrack, they are equally vital in the world of supply chain operations," said Glen Hilton, CEO and managing director, Asia Pacific, DP World.

"By harnessing advanced technology and innovative strategies, we ensure that our partners stay ahead of the competition, such as McLaren Racing does in Formula 1. We are excited to witness the upcoming race and looking forward to a stellar performance by the team," added Hilton.

The Singapore Formula 1 Grand Prix begins this weekend from 20 to 22 September.

Last month, the Singapore Grand Prix brought the high-action Formula 1 race to the central business district with a dynamic new 3D out of home (3D OOH) ad.

The loud and eye-catching ad, located at One Raffle Places' 100-square meter mega screen, brings the anticipated action from the Marina Bay Street Circuit to onlookers in hopes to drive ticket sales and raise awareness of the upcoming race.

The ad starts with a Formula 1 race car speeding straight onto the track, with cameras flashing as it passes by the stands. The car then drifts and turns around to show off its hot wheels. The ad ends with fireworks over Singapore's Marina Bay skyline.

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