LePub Singapore names new executive creative director

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LePub Singapore has appointed creative leader Stephan Schwarz as its new executive creative director to lead its Asia-Pacific headquarters. In his new role, Schwarz will work closely with Bruno Bertelli, global CEO LePub and CCO Publicis Worldwide, Ajay Thrivikraman, chief creative officer, Publicis Groupe, Southeast Asia.

He will also share the leadership of LePub with Hanh Kanssen, general manager, APAC at LePub Singapore. He will build on the growth and momentum that LePub has achieved across the region since opening in late 2022, the agency said in a statement.

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Schwarz began his career in public relations and corporate communications at Profession Politique in 1999 but moved into advertising as deputy VP communications at ArcelorMittal in 2006. Schwarz later moved to Singapore in 2022, where he has worked with brands in sectors ranging from FMCG to food and beverage, retail and aerospace.

“Schwarz is an exceptional talent whose vision and leadership will be pivotal in shaping the future of LePub Singapore. His track record of delivering award-winning work, combined with his deep understanding of the APAC region, makes him the perfect lead to drive growth in the region. We're excited and looking forward to seeing how his expertise will enhance our teams to deliver creative excellence and let innovation drive our impact in one of the world's most dynamic markets," said Bruno Bertelli, global CEO LePub and CCO Publicis Worldwide.

“I’m excited to be joining the team at LePub Singapore. I love its flagship brands and its ability to use data to understand consumers in each market. I love the work the agency has done to create brands that resonate culturally to rise above the competition. Backed by Publicis Groupe’s ‘Power of One’ capabilities across the region, my goal is to create meaningful, locally relevant work that showcases how fascinating and diverse this part of the world truly is,” said Schwarz.

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