L'Oréal promotes Ankit Porwal to GM of consumer products division for SG and MY

L'Oréal has promoted its general manager of eCommerce for the SAPMENA region, Ankit Porwal, to division general manager of the Malaysia and Singapore cluster in its consumer products division, according to Porwal in a statement to MARKETING-INTERACTIVE. He will now report to L'Oréal's country managing director of Malaysia and Singapore, Tomas Hruska.

"After an exciting 11-year career in L’Oréal, spanning countries and regions in marketing and eCommerce, I am pleased to be joining the talented team in Malaysia and Singapore. I am eager to start this new chapter in my career and contribute to the L’Oreal’s continued success in this dynamic market,” said Porwal.

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Porwal has been at L’Oréal for more than a decade now, prior to which he was at Colgate-Palmolive for over six years, where he cemented his status as an industry heavyweight. He joined Colgate in 2006 as senior area sales manager, after which he was promoted to customer marketing manager for the pharmacy channel, before eventually taking the senior brand manager role in India and Thailand, before joining L’Oréal India in 2012.

At L’Oréal, he has been responsible for building an omni-channel go-to market strategy and accelerating its eCommerce. He has also led a cross-functional team of sales, marketing, digital media, finance and supply chain operations. His current mandate is to build a future-ready beauty tech organisation and drive digital transformation.

Focused on building a winning team for the dynamic regions of Southeast Asia, India, the Pacific, and the Middle East, Porwal has built his regional expertise through roles across South Asia in marketing, innovation, eCommerce and digital transformation projects. His passion for marketing has driven his deep understanding for digital entrepreneurship.

Focused on building a winning team for the dynamic regions of Southeast Asia, India, the Pacific, and the Middle East, Porwal has built his regional expertise through roles across South Asia in marketing, innovation, eCommerce and digital transformation projects. His passion for marketing has driven his deep understanding for digital entrepreneurship.

According to him, one of the brand’s big wins last year was to draw consumers back to the beauty category by creating relevant marketing campaigns such as the cross-platform launch of L’Oréal Paris Glycolic Bright, Beauty Passport, and the acceleration of Socom with the first regional campaign “Brighter Skin, Brighter Days”.

“This was possible thanks to our partnerships with key eCommerce platforms such as Shopee, Lazada and TikTok,” he said.

“But the most important thing for me is the culture of cross-functional collaboration and agility which is our mantra of success.”

The news comes shortly after L’Oréal named Lex Bradshaw-Zanger as the chief digital and marketing officer (CDMO) of L’Oréal SAPMENA on 1 May 2023. He is now responsible for boosting L’Oréal’s digital and marketing innovation in the SAPMENA Zone, which comprises over 35 markets and covers the fastest growing, most populous, and young demographic markets of the world. Bradshaw-Zanger succeeds Shelly Chiang, who took on a new role as chief digital and marketing officer and head of corporate affairs and engagement for L’Oréal Taiwan on 1 April 2023.

Bradshaw-Zanger will bring his international expertise and experience to the SAPMENA Zone, from building on key strategic capabilities in e-commerce, consumer engagement, data and analytics to excellence and transformation in marketing. He was most recently CDMO for L’Oréal UK & Ireland, a role he has held since 2019. Prior to this, Bradshaw-Zanger held roles in the Western Europe Zone and was chief digital officer of L’Oréal Middle East and Africa Region. Before joining L’Oréal in 2016, he held digital and leadership roles with McDonald’s, Facebook, WPP and Publicis, where he was based in London, Paris, New York, and Dubai.

Meanwhile, Chiang was a founding member of the SAPMENA Zone Management Committee since January 2021. During her time as CDMO of L’Oréal SAPMENA, she successfully designed, staffed, and integrated a diverse team of experts in digital marketing, eCommerce, data, consumer and market insights (cmi) and media to form a strong new function.

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