L’Oreal Paris TH picks agency for creative, social and integrated marketing

Beauty brand, L’Oreal Thailand has appointed McCann Worldgroup Thailand as its digital full-service agency. It will be fully responsible for the creative, integrated marketing services and social media management of the L’Oreal Paris brand in Thailand.

Scheduled to launch after the L’Oreal Paris “Worth It” Bangkok event, which happened last week, the first marketing campaign of this new collaboration will include a series of digital and social-first advertising campaigns.

It will also include content across multiple product launches and pushes, providing support for L’Oreal Paris’, it said.

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McCann Worldgroup has an existing 27-year partnership with L’Oreal Groupe in Thailand. This extended agency collaboration with the L’Oreal Paris brand will further deepen the engagement between both parties, centered around growing digital, social media and influencer capabilities.

"We have been working with McCann Worldgroup as a business partner from the global level to the local level. With a high understanding of our brand’s image and core values, combined with the outstanding digital talent of McCann Worldgroup, we will make a good progress for the brand together,” said Sukanya Kiravittaya, brand general manager of L’Oreal Paris for Thailand.

“The extended collaborations will open opportunities in many ways. Not only to expand our contributions in digital, but also by strengthening our long-term partnership between our agency and L’Oreal Paris across services and a cast of talent who the client can trust to deliver the best quality of work," added Sukit Kittinuntakul, general manager of McCann Worldgroup Thailand.

The news comes shortly after IKEA appointed McCann Worldgroup as its first global brand marketing partner last year. 

With McCann Worldgroup Spain as its home base, the agency has led IKEA retail for the Ingka Group, which consists of 379 IKEA stores across 31 markets from September 2023, and the outcome of these plans will be visible during Spring 2024. 

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