L’Occitane HK empowers Gen Z to 'reset' their minds and souls with new campaign

L'Occitane en Provence Hong Kong has joined forces with creative agency Hungry Digital to introduce the "Reset" lifestyle to the Gen Z audience via its new brand campaign, upon the launch of its new RESET serum.

The campaign comes as L'Occitane aims to break the mould by presenting the RESET serum as a skincare product which embodies a lifestyle for individuals pursuing holistic wellness. It aims to bring to life the “Reset” lifestyle and illustrate how it's a catalyst for revitalising users’ mind, body and soul. break the mould. 

As part of the campaign, a lifestyle video featuring three Gen Z influencers including Hazel Lam (pictured right), Natalie Hsu (pictured left) and Nancy Kwai (pictured centered) were launched on 15 September, of which the three close friends showcased their unique occasions to “Reset” their minds and souls. 

To engage with a wider audience, a series of online videos, social media posts, and in-store posters featuring the trio were launched, with each bringing unique RESET moments to life, fusing wellness and youthful energy.

In an era where short-form content reigns supreme and attention spans are more fleeting than ever, the brand has leveraged the power of "micro-moments" by posting multiple six-second video snippets that encapsulate the essence of the RESET lifestyle were posted on L'Occitane Hong Kong's Instagram and YouTube channel to remind the audience to create their own "Reset" moments.

MARKETING-INTERACTIVE has reached out to Hungry Digital for more information.

Don't miss: L’Occitane names visually impaired actress as new global ambassador

Recently, L'Occitane revealed that Aria Mia Loberti would front the brand as its newest global brand ambassador, according to a post by the brand on Instagram.  The actress, who starred in films such as All the Light We Cannot See, is also a writer, scholar and human rights activist, according to L'Occitane en Provence. She is also legally blind and roots her work in extending help to those who struggle with visual impairment.

We are bringing Digital Marketing Asia to Hong Kong from Southeast Asia! Hear all about the latest trends in the digital space with 200+ brilliant minds at Digital Marketing Asia - Hong Kong on 26 and 27 October at The Mira Hong Kong. Uncover thought-provoking and customised strategies that help brands connect with audiences effectively.

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