llaollao MY secures Thai milk tea brand ChaTraMue, set to open about 10 outlets locally

Llaollao Malaysia has secured an exclusive national franchise for Thai milk tea brand ChaTraMue, with plans to open eight to 10 outlets this year in the country. 

Woodpeckers Group, parent company of llaollao, also signed a 20-year franchise agreement for Malaysia with Cha Thai International Company, which is the brand owner of ChaTraMue in Bangkok recently.

The director of Woodpeckers Group, Tan Kai Young said that his team was proud and excited to be the first outside of Thailand to secure a national exclusive franchise with Cha Thai, a company that can trace its roots back to over 100 years.

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"With Malaysia being a tea-loving country, we see huge potential for ChaTraMue. Malaysians will surely enjoy the taste of this number one Thai milk tea brand," he added.

The venture was born out of Woodpeckers’ aim to give customers a taste of different cultures. Tan added that the team has kept an eye out for exciting food and beverage experiences to bring to Malaysia as of late. “We brought in the renowned and nutritious Spanish natural frozen yoghurt, llaollao, and have taken it to the top in Malaysia. We also recently ventured into our own casual fine-dining restaurant, TBC, and now, we’re adding ChaTraMue,” he said.

Woodpeckers Group’s brand operation manager, Ricky Tjandra, said in order for Malaysian outlets to have the same taste as ChaTraMue in Thailand, his team would use the same Thai tea leaves. “ChaTraMue uses only a special kind of Thai tea leaves produced exclusively for the brand,” he explained. Tjandra also said that Woodpeckers have already scouted for locations to open eight to 10 outlets this year and another five outlets in the first quarter of next year.

“We will scale up the expansion of our outlets to nine per quarter thereafter bringing our total store count to around 40 by end of next year,” he said.

A+M has reached out to llaollao for more information.

Just like llaollao, other brands are also strategically growing their stores through Malaysia. Recently, Malaysian home improvement retailer, MR D.I.Y. Group revealed that it will be continuing its investment in store expansion, enabling it to reach more market centres and less urban areas to meet the needs of the underserved value shopper. In line with its projection, a statement by MR D.I.Y. said that the company is on track to exceed its full-year target of opening 180 new stores. The expansion plans aim to meet shoppers’ needs while driving its growth.

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